Excellence in Brand Delivery
1st Place
PDQ Packaging Suite
PDQ
The entry:
“From our friendly, fast service to our fresh, made-to-order, crazy-delicious food—we keep things simple. And that is what we did with packaging. We wanted to create a design worth sharing by using each packaging piece to tell our brand story. Our funny-with-a-wink messaging stood out with simple typography design, creating entertaining storytelling at its best.”
Judge’s comment:
“PDQ has a comprehensive suite of packaging materials, including a bag, wrap, sandwich bag, chicken tender box, chicken nugget box, and more. The brand resisted the ‘logo slap’ mentality, and instead, each piece of the packaging uses a different configuration of PDQ’s color palette, messaging, and graphics. Even though each piece is different, each plays within the brand guidelines to create a cohesive packaging message. The packaging also uses every available print surface, including inside flaps, to convey the brand message. The witty messaging used on the packaging also promotes engagement on social media.”
Runner-Up:
&pizza Box
&pizza
Judge’s comment:
“The unique shape of the box is intriguing, and the use of bold black-and-white artwork catches the eye. This accomplishes a visual aesthetic that is different from the brand’s competitors and engages guests to use the pizza box as a platform for their own mantras.”