The Drive-Thru Performance Study: Impact of Pre-Sell

Burger King, Taco Bell, and Taco John’s experienced slower speed of service when pre-sell menuboards were in place, while the other benchmark brands were slower when the boards were not in place.

ChainWith Pre-Sellsort ascendingWithout Pre-Sell
Wendy's121.14153.11
Taco Bell166.44155.23
McDonald's183.33194.12
Taco John's188.65160.14
Chick-fil-A199.85228.52
Burger King200.02196.18
Krystal208.44260.94
Summary181.64179.68
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