The Drive-Thru Performance Study: Impact of Pre-Sell

Burger King, Taco Bell, and Taco John’s experienced slower speed of service when pre-sell menuboards were in place, while the other benchmark brands were slower when the boards were not in place.

ChainWith Pre-Sellsort descendingWithout Pre-Sell
Krystal208.44260.94
Burger King200.02196.18
Chick-fil-A199.85228.52
Taco John's188.65160.14
McDonald's183.33194.12
Taco Bell166.44155.23
Wendy's121.14153.11
Summary181.64179.68
SPONSORED BY