The Drive-Thru Performance Study: OCB in Place

Not every brand believes order-confirmation boards are the tool of the future. While nearly all McDonald’s and Burger King units surveyed boasted an OCB, Chick-fil-A and Taco John’s had a very low board penetration.

 In Place
ChainCountsort ascendingPercent
Taco John's1110.3%
Chick-fil-A3511.7%
Krystal9849.0%
Taco Bell18259.1%
Wendy's28688.0%
Burger King29097.0%
McDonald's31298.4%
Summary1,21465.4%
SPONSORED BY