Master of Ceremonies:
Roy Bergold
Roy Bergold started his career at the Leo Burnett Company in 1967. Two years later he decided to sell hamburgers instead and began his adventure at McDonald’s. Starting as an assistant advertising manager, he became manager, national advertising manager, director of advertising and promotion, assistant vice president of advertising and promotion, and vice president of advertising. He retired from McDonald’s in 2001 as chief creative officer. Along the way, he was responsible for the U.S., as well as all advertising worldwide. While under his care, McDonald’s earned every creative award possible, including Cannes, Clios, and the Four A’s best five-year campaign. Roy lives happily in Payson, Arizona, with his wife, dogs, and horses and writes Through The Window, his monthly column for QSR.
Keynote: Dr. Jerry Newman
SUNY Distinguished Teaching Professor and Chair
Monday, April 7 8:15 a.m.–9:30 a.m.
Lanier Grand Ballroom E & F
Dr. Newman is the author of My Secret Life on the McJob: Lessons in Leadership Guaranteed to Supersize any Management Style (McGraw-Hill, 2007), a book recently named by the Wall Street Journal as one of 2007’s bests. As keynoter, Newman will present the management lessons he learned as an hourly fast-food worker in some of the country’s biggest brands. His view of the industry is one every operator should know.
Teresa Siriani
President, People Report
Monday, April 7 12:30 p.m.–2:00 p.m.
Lanier Grand Ballroom E & F
Teresa Siriani is president of People Report, the industry’s foremost provider of human resource metrics, benchmarks, trends, and best people practices. During this session, Siriani will breakdown People Report’s most recent human resources research: what your workforce will look like; what employees will soon demand, and quick-serve’s biggest competition for talent.
Kendra Hatcher
Senior Vice President, Consumer Context Planning, MediaVest USA
Tuesday, April 8 8:15 a.m.–9:30 a.m.
Lanier Grand Ballroom E & F
Noted marketing maven Kendra Hatcher has helped companies such as American Airlines, BellSouth, Reebok International, Kellogg’s, Miller Brewing Company, and Verizon Wireless develop marketing strategies that speak to core consumer groups. Learn more about the current U.S. consumer landscape and how companies like yours can best cater to each specific market in this session.