Web Exclusives

Mexican fast casual Chipotle is launching a catering service to grow business.

Chipotle is tapping into new consumer occasions with the recent national rollout of its catering program. The added operation allows the brand to compete in a different space with fast-casual concepts like...

Mobile games like Chipotle's Scarecrow app give fast food restaurants promo tool

A handful of quick-service brands released games for mobile platforms in 2013, and the apps proved to be more than just for fun. In fact, some brands are reporting increased sales and customer loyalty by...

Quick serve franchise company offers three brands for franchisees to grow.

While entrepreneurs behind upstart quick-service and fast-casual concepts usually focus their growth efforts on one brand, a young Ohio-based franchise company has pinned its expansion hopes on three...

Fatburger quick service chain adapted sister brand in cobranded location.

Several quick-service concepts have cobranded with other companies in hopes of leveraging the other brand’s assets, like marketing and menu. But Fatburger is doing something a little different in cobranded...

Fast food brands are using marketing, staffing, and menu items to boost traffic.

It comes as no surprise that the holiday season rakes in big bucks for retailers. They hauled in nearly $580 billion in 2012 alone, according to the National Retail Federation. But shopping centers and big-...

Burger quick service chains like Jack's rolling out mobile ordering platforms.

Today’s restaurant consumers are increasingly tech savvy and interactive, and much of the quick-service industry has catered to their habits and preferences with the launch of online or mobile ordering...

Successful relationships are a two-way street, with both sides participating in a give-and-take that benefits each partner. That relationship is no different in collaborations between limited-service brands...

Burger King promoted its new Satisfries french fries with a big marketing.

Burger King has something big on its hands, and the brand isn’t letting it fly under the radar.

Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40...

Quick serves train employees to handle customer complaints and misbehavior.

National news headlines have recently been peppered with stories of quick-serve customers behaving badly and employees keeping their cool. From last year’s video of a Chick-fil-A drive-thru employee smartly...

Sbarro is rolling out a new fast casual prototype with more premium menu items.

As fast-casual pizza concepts make their mark across America, one of the nation’s top 10 pizza chains is joining the...

Quick serve chefs like Jeff Rossman are using cookbooks to earn media exposure.

Most quick-service operators are secretive about the recipes for their menu items. Some even turn their secrecy into a marketing strength; KFC, for example, is famously...

Freshii founder Matthew Corrin supporting upstart companies with incubator.

Healthy fast-casual concept Freshii has expanded rapidly since Matthew Corrin founded the company in 2005. Now Corrin hopes to fuel the growth of likeminded food entrepreneurs by launching a business...

Zaxby's new Cobb Zalad offers premium fast casual menu item for a higher cost.

The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance...

Krispy Kreme released its pumpkin-themed fall lineup a month early this year.

Quick-service operators are launching seasonal menu items earlier this fall in an effort to beat their competition to the punch. From pumpkin doughnuts to caramel apple frozen yogurt, fall-flavored menu...

NYC Bagel Deli sold more than 10,500 Groupon deals for the brand last May.

Two years ago, daily-deal sites such as Groupon, LivingSocial, and a host of other regional and national players boomed as customers clamored for discounted products and services. Many of the sites...

Taco Bell sponsored a film focused on popular rock band Passion Pit.

Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process,...