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Fast food brands are using marketing, staffing, and menu items to boost traffic.

It comes as no surprise that the holiday season rakes in big bucks for retailers. They hauled in nearly $580 billion in 2012 alone, according to the National Retail Federation. But shopping centers and big-...

Burger quick service chains like Jack's rolling out mobile ordering platforms.

Today’s restaurant consumers are increasingly tech savvy and interactive, and much of the quick-service industry has catered to their habits and preferences with the launch of online or mobile ordering...

Successful relationships are a two-way street, with both sides participating in a give-and-take that benefits each partner. That relationship is no different in collaborations between limited-service brands...

Burger King promoted its new Satisfries french fries with a big marketing.

Burger King has something big on its hands, and the brand isn’t letting it fly under the radar.

Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40...

Quick serves train employees to handle customer complaints and misbehavior.

National news headlines have recently been peppered with stories of quick-serve customers behaving badly and employees keeping their cool. From last year’s video of a Chick-fil-A drive-thru employee smartly...

Sbarro is rolling out a new fast casual prototype with more premium menu items.

As fast-casual pizza concepts make their mark across America, one of the nation’s top 10 pizza chains is joining the...

Quick serve chefs like Jeff Rossman are using cookbooks to earn media exposure.

Most quick-service operators are secretive about the recipes for their menu items. Some even turn their secrecy into a marketing strength; KFC, for example, is famously...

Freshii founder Matthew Corrin supporting upstart companies with incubator.

Healthy fast-casual concept Freshii has expanded rapidly since Matthew Corrin founded the company in 2005. Now Corrin hopes to fuel the growth of likeminded food entrepreneurs by launching a business...

Zaxby's new Cobb Zalad offers premium fast casual menu item for a higher cost.

The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance...

Krispy Kreme released its pumpkin-themed fall lineup a month early this year.

Quick-service operators are launching seasonal menu items earlier this fall in an effort to beat their competition to the punch. From pumpkin doughnuts to caramel apple frozen yogurt, fall-flavored menu...

NYC Bagel Deli sold more than 10,500 Groupon deals for the brand last May.

Two years ago, daily-deal sites such as Groupon, LivingSocial, and a host of other regional and national players boomed as customers clamored for discounted products and services. Many of the sites...

Taco Bell sponsored a film focused on popular rock band Passion Pit.

Today’s young adults and teenagers—Millennials and Gen Z—are a coveted consumer demographic in quick service and are driving industry trends. Reaching these consumers, however, is an evolving process,...

Newton's Noodles is a fast casual spin off of a Washington DC restaurant.

Executive chef Dennis Friedman is a classically trained culinary artist and owner of Newton’s Table, a popular fine-dining restaurant in Bethesda, Maryland. Later this summer, he’ll open a new restaurant...

Tourists and travelers flock to quick service restaurants like Teddy's in Hawaii

Tourists in the U.S. are spending more at restaurants than ever before, good news for quick-serve operators as summer vacationing enters its home stretch.

The National Restaurant Association (NRA)...

Premium soda options like Boylan satisfy Millennial desire for better beverages.

Handcrafted. Natural. Artisan. Signature. These foodie buzzwords may have once described decadent pizzas or burgers featuring grass-fed beef, but they’re increasingly...

Silver Diner built a healthy focused kids' meal to attract young customers.

There was a time when parents defined a family restaurant by the number of crayons it provided. But today, with parents increasingly wanting their kids to enjoy the benefits of proper nutrition and social...