
Best Bridging of the Communication Gap
Wendy’s Bilingual Training
Program
One-third of all hourly employees
at Wendy’s are
Hispanic, and many still grapple with the English language. To help them
along, Wendy’s nationwide stores adopted the Daily Dose English
Program in 2005. After testing the National Restaurant Association
Educational Foundation-sponsored program in 19 locations nationwide this
year, Wendy’s managers reported a 72 percent increase in the overall
rate of language improvement by their employees—83 percent of whom
reported that they had an easier time interacting with customers after just
four weeks. The chain is now taking language learning a step further, asking
Daily Dose to develop a reverse program so Spanish-speaking employees can
teach their language to managers.
Best Use of an Emerging Technology
Sheetz’s Self-Service Kiosks
Electronic self-serve kiosks are
nothing new; we’ve had ATMs and pay-at-the-pump gas for years. Foodservice,
however, has been slow to adopt the technology, with most quick-serve chains
leaving it stalled in pilot testing or hidden away in isolated roll-outs.
Sheetz, though, showed us how great kiosks can be if you jump into the technology
headfirst. The convenience-store chain uses Radiant Systems kiosks at all
ordering points for its Made to Order (mto) quick-service concept, and any
hungry, time-pressed Sheetz customer will attest to the quick, tasty results.
For even greater convenience, Sheetz installed the kiosk order points, which
process an estimated 47 million transactions per year, at outside gas pumps
in 25 locations in 2005.
Best Policy Payoff
El Pollo Loco’s “Good to Great” Program
El Pollo Loco President and CEO
Steve Carley says it wasn’t like him to get hooked on Jim Collins’ book Good
to Great: Why Some Companies Make the Leap…and
Others Don’t, but once he was, he passed
the habit along. The result has been a systemwide addiction to greatness,
as measured by the company’s “Good to Great Scorecard” program.
Through the program, each restaurant is evaluated monthly on a system of
metrics, which are then used to determine if the location is doing great,
in need of improvement, or in serious trouble. For each distinction, managers
get a green, yellow, or red pennant to display for the entire staff. This
system of conveying consistent expectations and ensuring they are met has
paid off, as El Pollo Loco boasted all-time high AUVs for the second quarter
of 2005.
Best Adaptation
Tropical Smoothie Café’s
Online Ordering System
Chuck Howd, general manager of a
Tropical Smoothie Café in Jensen Beach, Florida, wanted to offer his customers online
ordering without creating another obstacle for his employees. To that end,
he rejected online ordering systems that rely on phone, fax, or e-mail and
chose one by QTS Software that can be directly integrated into his POS
system. The set-up eliminates employee error when keying in orders and
ensures that every order makes it to the register. What’s more Howd
says he’s barely touched his marketing budget, since he can use the
software’s suite of marketing tools to create his own direct e-mail
campaigns. The result: 40–50 percent of his lunchtime orders key
themselves into the system through the net.
Best Commitment to Food Safety
Blimpie’s Online Food Safety
Certification
Food safety is an important issue,
but all too often, large chains only certify franchisees, leaving it up to
them to pass the knowledge on to front-line employees who need it most. Not
so at Blimpie, which in August began promoting the Basic Food Safety Learning
Management System, a web-based food-safety education, online record management,
and data warehousing program. The program ensures food-safety education is
comprehensive and consistent across the chain and makes it easy to see
who’s certified and who’s not over the internet.
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