Industry News
This article would start with “It’s that time of the year again,” but honestly, is it? Regardless of the fact that it is technically still summer, the heat has yet to stifle the outpouring of marketing campaigns for fall flavors, which seem to get increasingly elaborate every year. In the land of...
QSR brands fight new regulation to increase minimum wage for fast food restaurants.
Web Exclusive
The foodservice wage debate has been heating up this year as several states and cities implement minimum wage hikes and pressure increases to raise hourly wages to $15. Last month, the movement to increase minimum wages scored a victory in the state of New York—a victory that specifically singles...
Top chefs open new QSR concepts to expand restaurant business portfolio.
Menu Innovations
Chefs in fast food are nothing new. Culinary Institute of America grad Steve Ells opened the first Chipotle more than 20 years ago. Tom Colicchio’s ’wichcraft chain is 12 years old. What’s interesting about the latest crop of chefs to make the move into quick service, though, is their attitude...
QSR brands develop new menus with healthier protein options for diet crowd.
Menu Innovations
Some of the latest popular menu descriptors are sending a message loud and clear. With terms like buff bowls, packed and powerful, and breakfast power sandwich finding their way to more menus nationwide, it seems protein has become a power food that consumers desire, whether they are following the...
Celebrity TV chef shares how restaurants can use healthy oils and fats for food.
Menu Innovations
Food Network celebrity chef Emily Ellyn has appeared on “Cupcake Wars” and “Cutthroat Kitchen,” and is now working on her first cookbook while also pursuing a Ph.D. (she already has two master’s degrees). Ambitious and focused, Ellyn relishes remaking classic recipes, which includes using healthier...
Industry News
When comparing fast casual from traditional fast food, the food is often the distinguishing factor. Nevertheless, the restaurant’s atmosphere still plays a major part in separating a quick bite from a meal that invites patrons to linger. In 2011 Sharky’s Woodfired Mexican Grill began updating its...
QSR brands use low fat ingredients like healthy cooking oils to improve menu nutrition.
Menu Innovations
Just the mention of words like oils and fats makes some consumers queasy. The former can conjure the image of grease, while the latter may make them think of issues like obesity and high cholesterol. These days, however, the use of good fats and oils by quick-service operators in their cooking and...
QSR sandwich brand Firehouse Subs employs artist to work on store murals.
In the Store
When they decided to enter the restaurant game, former firefighters Robin and Chris Sorensen knew they wanted to honor their firefighting brethren. The brothers were less sure of how to do so in a unique way. “As we were putting it all together conceptually, we saw an article in the paper about a...
Baked goods like cinnamon rolls give fast food restaurants a breakfast staple.
Baked goods have been a staple in the quick-serve industry for decades, but innovation in the space has boomed as several operators step up their a.m. offerings to compete in that increasingly lucrative daypart.Coffee concepts are a natural fit for baked goods.
Quick service brands can set menu prices based on food qualities.
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one.Welcome back, class.
QSR brand mascots give restaurants marketing tool for connecting with young generations.
The limited-service restaurant industry has a legacy of colorful mascots, from clowns to kings, walking hamburgers to cookies with faces, and cartoon bears to a certain Chihuahua with a penchant for Mexican fare.In its simplest application, a mascot can make a child’s birthday party more memor
QSR brands celebrate important anniversaries with promotions and new campaigns.
75: KFC’s Original RecipeColonel Harland Sanders may have opened his original restaurant, Sanders Court & Café, in 1930, and the Kentucky Fried Chicken franchise may have formally launched in 1952.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.