QSR leader McDonalds updates brand image and market strategy to stop sliding sales.
Special Report
There’s one McDonald’s restructuring story that still hasn’t been told. I know it hasn’t been told, because it happens to be mine. While it might not seem that a rather silly, personal anecdote that’s more than half-a-century old can help in the complex restructuring of a company that did $35...
QSR companies use online story telling to share experience with guests.
Denise Lee Yohn: QSR's Marketing Guru
Q: What are the best kinds of posts to share on Twitter, Facebook, etc.? A: There are a lot of ways to generate “likes” and “shares” on social media, but to use it to build a sustaining brand, you should align your social content with your brand strategy. Videos of cute cats and aphorisms like “...
Industry News
Once avoided for its fatty (but oh-so-delicious) flavor, bacon is experiencing a renaissance, and Which Wich has joined the movement. Starting Monday, June 8, the Dallas-based sandwich concept will switch from its standard bacon crumbles to Hormel’s Applewood-smoked variety. To promote the switch,...
Industry News
Less than a week before becoming the co-founder of Pincho Factory, Nedal Ahmad placed a frantic call to his cousin after discovering the mere $6.27 left in his bank account. Despite a load of logistical setbacks, including a complete lack of trained staff, Ahmad insisted that the restaurant open...
Upstart QSR brand dishes vegetarian falafel menu with Europe flare.
Emerging Concepts
Arianne Bennett says her husband, Scott, first tasted a falafel in 1968. He rediscovered the fried chickpea-based product decades later on a trip to Amsterdam, the Netherlands, and when the couple returned home, they decided to develop their own falafel shop with a do-it-yourself toppings bar like...
Industry News
In recent years, fast casual has cast a shadow over traditional fast food. Touting higher quality, fresher foods, these concepts are becoming major players within the greater foodservice industry. Established fast food brands need not convert to fast casual, but they could stand to learn a few...
QSR brands could expand into Cuba after diplomatic relations improve.
Web Exclusive
When the Obama administration announced on December 17 that the U.S. and Cuba were taking steps to normalize relations, those anxious to tap into the business potential of the largest island in the Caribbean began to stir. With a population of 11 million and a land area two-thirds the size of...
Industry News
When it comes to targeting a specific slice of the consumer pie, operators often focus on the much-discussed Millennials or even the younger Generation Z, sure to inherit their laurels as the hot new demographic. But an oft-overlooked consumer has the potential to be more loyal than a Millennial...
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
Ideas and insights from 17 years of top quick service industry publication QSR magazine.
The quick-service restaurant industry is always changing, and for 17 years and 200 issues, QSR has been there to write it into the history books.As the leading source of news and information for the industry, we’ve watched trends come and go, brands rise to prominence while others fade away, a
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR brands celebrate important anniversaries with promotions and new campaigns.
75: KFC’s Original RecipeColonel Harland Sanders may have opened his original restaurant, Sanders Court & Café, in 1930, and the Kentucky Fried Chicken franchise may have formally launched in 1952.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.