Quick service restaurants attract Gen X, Baby Boomers, Millennials.
Industry News
Limited-service brands today are increasingly trying to figure out how to effectively market to their older customers while continuing to attract Gen Y/Millennial (born between 1980 and 1994) and Gen Z (born after 1994) customers. According to a recent report from market research firm Technomic, a...
Quick service restaurant company Burger King unveiled new marketing slogan.
Promotions
Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers’ way of life rather than the...
Biggest quick service restaurant brands build unit counts and system wide sales.
Industry News
Read the Profiles Browse the Big Chart See The Contenders Segments Burger Sandwich Snack Mexican Pizza/Pasta Chicken Asian Seafood 1. McDonald’s There’s an age-old saying woven into kids’ vernacular, a commandment of sorts underlying playground activities the world over: “First is the...
Unusual quick service restaurant units locate in high traffic customer locations like casinos.
Competition
A cruise ship on the Rhine River in Germany. The FBI headquarters in Washington, D.C. A Toys“R”Us in Manhattan. The Camp Pendleton military base near San Diego. Where moving people are, quick-service restaurants want to be, a reality that continues shaping the rapid and aggressive evolution of the...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Charitable Giving
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food yogurt brands grow beyond dessert market with fresh offerings.
Industry News
With speculation swirling that the frozen-yogurt market might be nearing a saturation point, fro-yo operators are working hard to diversify their concepts for long-term sustainability. Some brands are building out their product lineup, making room on their menus for items like smoothies, coffee,...
Quick service restaurant franchisees prepare FDDs with unit economics in mind.
Outside Insights
For years, the two most important words in franchising—for both franchisors and franchisees—have been unit economics. The success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved. Yet many franchisors and franchisees alike pay inadequate...
Del Taco franchisees grow brand with help from lessons learned in C suite.
Franchising
Paul Hitzelberger hasn’t exactly had a normal retirement. After serving as chief marketing officer for Del Taco from 1986 to 2001 and being part owner for all but three years of that time, he chose to take over some of the company’s worst-performing franchise locations, all located in Utah, and...
Quick serve chicken chain rolls out coffee that benefits bean growers.
Morning Jolt
Chick-fil-A joined the breakfast innovation bandwagon with a renewed commitment to offering better coffee. And the chicken chain took the initiative one step further by partnering with a network of specialty coffee farmers in Central America known as THRIVE. The handpicked, proprietary coffee blend...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Quick service restaurant executives could take notes from transportation startup Uber.
How to Be the Uber of Fast Food
Q: Many fast-food restaurants are beefing up their mobile capabilities. What is the best way to tap into this trend? A: Getting in on the mobile ordering—or mobile payment or mobile marketing—trend shouldn’t be our objective. Instead, we should ask, “How can we use mobile technology to disrupt our...
Premium quick service restaurant chain dishes out upscale and local foods.
Ones To Watch: Modmarket
In 2008, Anthony Pigliacampo and Rob McColgan were two young professionals looking for a place to have a healthy lunch on a regular basis. When they couldn’t find one, the pair decided to create one. They pooled their knowledge to create Modmarket. “We felt very strongly that there needed to be...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service operators can make money through market based pricing strategies.
The Cost of Outdated Pricing Strategies: Part 3
Editor’s Note: This is the third in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one, and here to read part two. Hello again QSR readers! Before we dig into another alternative pricing strategy, we want to take a moment to look back at where...
Fast food restaurant in Austin holds city wide 5k race to raise funds for charity.
Hot to Trot
While families around the U.S. gather this year for Thanksgiving Day dinner, a casual game of touch football, and the annual parade, some Austin, Texas, residents will sport their running gear for the annual ThunderCloud Subs Thanksgiving Day Turkey Trot. Since its inception in 1991, the 5K...