Quick service bread choices expand with popular consumer trends.
Marc Halperin: Resident F&B Expert
It’s hard for aficionados in any field to avoid the desert-island question. For music mavens, it boils down to, “Which album would you take with you, if you could only take one?” Movie lovers have to decide which film they’d want to watch, possibly in perpetuity—a question that bears careful...
Fast food brands like Auntie Annes redesign store interior to draw new consumers.
In the Store
Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it....
Fast food brands focus on transparent advertising campaigns to attract customers.
Promotions
Quick-serve restaurants continue to aggressively promote high-quality ingredients in their ad campaigns. This past spring, national sandwich chain Arby’s broadcast a wordless 13-hour commercial in Duluth, Minnesota—as well as online—displaying its brisket cooking process to demonstrate the brand’s...
Fast food leader Wendys is changing brand to compete with fast casuals.
QSR 50
On November 15, 1969, Dave Thomas put 20-plus years of restaurant experience into the opening of his very own fast-food joint, Wendy’s Old Fashioned Hamburgers. That first restaurant, located in Columbus, Ohio, set a precedent for quick-service burger chains by capitalizing on a promise to...
Subway restaurants are located in health care settings nationwide.
Health
It might seem like quick-serve concepts and hospitals are headed for an epic breakup, as some brands have come under fire for their presence in places meant to heal. The American Hospital Association labeled unhealthy foods “environmental inconsistencies,” whether they’re served out of vending...
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Menu Innovations
Capitalizing on consumer demand for healthy options, Jamba Juice accelerated the rollout of its new fresh-squeezed juicing platform, completing the nationwide expansion by June 2, several months ahead of schedule. To ensure optimal freshness, Jamba Juice enhanced its supply chain to minimize food...
Quick service restaurants attract Gen X, Baby Boomers, Millennials.
Industry News
Limited-service brands today are increasingly trying to figure out how to effectively market to their older customers while continuing to attract Gen Y/Millennial (born between 1980 and 1994) and Gen Z (born after 1994) customers. According to a recent report from market research firm Technomic, a...
Quick service restaurant company Burger King unveiled new marketing slogan.
Promotions
Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers’ way of life rather than the...
Quick service brands make impact on restaurant industry with big news events.
2014’s Top 9 Stories
It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service brands innovate soda beverage menus to differentiate product mix.
Putting Some Pop in Soda
Soda sales aren’t exactly bubbling at restaurants these days. In fact, they’ve been declining for years. Despite that, there’s fizz remaining in carbonated beverages as operators look toward craft sodas, new technology, homemade beverages, and creative concoctions to put effervescence into their...
Ideas and insights from 17 years of top quick service industry publication QSR magazine.
200 Ideas for 200 Issues
The quick-service restaurant industry is always changing, and for 17 years and 200 issues, QSR has been there to write it into the history books. As the leading source of news and information for the industry, we’ve watched trends come and go, brands rise to prominence while others fade away, and...
The top quick service restaurant brands from year 2014 served new menu items, technology, innovation.
2014’s Top Brand Stories
It’s that time of year. Time to look back and reflect upon the brand developments in quick service from the past year—from the surprising to the exciting and the defining—that seemed most important. Innovation and growth are a couple of the common themes among the top fast-food brand stories of...
Quick service restaurant icon KFC is improving menu options while focusing on consistency.
All Access: KFC
Images of the late Col. Harlan Sanders are everywhere as you walk through the Louisville, Kentucky, headquarters of KFC and its parent, Yum! Brands. Not only are there plenty of photos and videos of the company founder and creator of the world’s most popular fried chicken recipe, but there are also...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...