Quick service brands use national TV exposure to grow in local markets.
Promotions
National broadcast advertising creates a large ripple effect across the country, and quick-serve brands are finding that such advertising can be useful in building demand in new and emerging markets. Using advertisements to build a buzz for a brand that has yet to reach certain regions can lead to...
Quick serves can improve and innovate menu items with bold spices and flavors.
Marc Halperin: Resident F&B Expert
Sometime in the late 1990s, I was in Albuquerque with a sweet tooth and a few extra minutes before my flight. Working my way through a busy retail area, I happened upon a hole-in-the-wall pie shop offering what were, at the time, some of the most unusual pastries I’d ever seen or heard of. Out of...
Quick service brands like Bojangles are moving into sports events like NASCAR.
Consumer Trends
Gone are the days of generic overcooked hot dogs and soggy nachos at sporting events. Quick-serve restaurants are expanding their reach to offer basketball, football, and other sports’ fans more familiar, branded foods at stadiums and arenas. One of the biggest benefits of operating in a sports...
Vending machines are able to provide fresher and more innovative food options.
Emerging Concepts
Long dominated by the likes of Twinkies and soda, the vending world is now counting quick-serve specialties among its selections. Consumers craving a fix from some of their favorite brands are no longer restricted by regular hours of operation, and operators can boost sales with a small initial...
White Castle Valentine's Day promotion enhances quick service experience.
Industry News
Quick-serve chains across the country are rolling out Valentine’s Day promotions to attract customers for the special day and, in some cases, the entire month of February. White Castle is holding its annual white-tablecloth Valentine’s Day Dinner in all 400 stores for the 20th year. Guests make...
Large US cities like Miami offer fast food operators promising growth potential.
Industry News
If this year’s Growth 40 report is any indication, plenty of quick-service brands will soon be following in the footsteps of basketball superstar LeBron James and taking their talents to South Beach. Miami tops QSR’s fourth annual Growth 40 report, claiming the first spot among the nation’s largest...
Chicago area quick serve The Stand features sustainable operations in restaurant
Outside Insights
Most restaurant openings contain rich backstories. Business models and financial projections seldom motivate individuals to pursue endeavors with 90 percent failure rates. In the world of quick service, this spirit of stubborn entrepreneurialism can often be experienced in its purest form by...
Fast food brands are adding new breakfast items like parfaits to their menu.
Menu Innovations
The morning meal has long been a key element of some limited-service restaurants, and it’s no surprise that the number of operators entering this daypart continues to grow, as owners look to boost their revenues and build customer loyalty. More than a dozen quick-service and fast-casual chains have...
Unusual quick service restaurant units locate in high traffic customer locations like casinos.
Uncommon Ground
A cruise ship on the Rhine River in Germany. The FBI headquarters in Washington, D.C. A Toys“R”Us in Manhattan. The Camp Pendleton military base near San Diego. Where moving people are, quick-service restaurants want to be, a reality that continues shaping the rapid and aggressive evolution of the...
Auntie Anne’s invests in tomorrow’s talent.
Promise for the Future
Forget the age-old stereotype of teens being more interested in schlep than success. Auntie Anne’s corporate executives and franchise partners have seen first-hand that there is promising business potential in today’s high-school students. Fifty teens at the brand’s Leaders & Entrepreneurs...
Quick service restaurant franchisees prepare FDDs with unit economics in mind.
Prospering Over the Long Term
For years, the two most important words in franchising—for both franchisors and franchisees—have been unit economics. The success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved. Yet many franchisors and franchisees alike pay inadequate...
QSR has singled out quick service restaurants like Toppers Pizza as emerging concepts.
Where Are They Now?
Each month, QSR singles out the quick-service and fast-casual brands we think will make a splash in the industry. Sometimes we’re right, and sometimes we’re… well, not. So which Ones to Watch brands are still on fire, and which ones have had their growth hopes doused? Here’s a look back at 15 Ones...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Very Cool
For many Americans, there’s nothing like drinking a tall, cold glass of iced tea on a hot summer’s day. Whether plain, sweetened, infused with fruit flavors, or part of a specialty beverage, iced tea is increasingly popular nationwide. Limited-service restaurants have seen solid growth with iced...
Getting a Head Start
This year has been projected as a growth year for the restaurant industry, creating opportunities for entrepreneurs who dream of opening their own restaurant. Forty-seven percent of Americans’ food dollars are spent dining away from home, and restaurant sales are expected to hit a record high this...