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In an effort to gain insight into Americans’ sushi-eating habits, Pei Wei Asian Diner partnered with strategic consultancy firm Kelton to create and disseminate a sushi-focused survey. Specifically the survey sought to know how many people had tried sushi, how many had not, and how many would be...
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Industry News
On Monday, April 20, McDonald’s began testing all-day breakfast in the San Diego area. And according to new data from a consumer perception research firm, such a move could be a major boon for the brand. YouGov BrandIndex ranked McDonald’s second for purchase consideration among frequent breakfast...
Industry News
While operators continue to adapt to suit the preferences of Millennials, a new generation is beginning to make waves. Gen Z’s may still be young, but the most recent Cassandra Report released by the digital agency Deep Focus indicates that this group of 7- to 17-year-olds wield considerable...
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Denise Lee Yohn: QSR's Marketing Guru
Q:My group is bringing a new vending concept to the North American market: a pizza vending machine. Do we license the European brand that is semi-established in Europe but means nothing here in the U.S. market, or do we build our own? —Darrell Habben Jr., President, Union Square Food Concepts   A:...
Industry News
In early April, Amsterdam Falafelshop rolled out its first-ever pairing menu. Each menu special has a counterpart, based on flavor notes and tastes. But rather than pairing with wine, beer, or other spirit, the pita combos are intended to be paired with marijuana.  “The idea to actually do the pot-...
Quick service brands invest time and money into philanthropy and charity.
Charitable Giving
Different quick-service companies have different strategies driving their philanthropic initiatives. For some, fighting hunger is a natural fit, whether through donating meals or raising funds. Others give away their time and their money to causes like multiple sclerosis research or literacy...
Quick service restaurant brands open stores in new real estate opportunities.
In the Store
As president of Ohio-based Marco’s Pizza, Bryon Stephens oversees a 600-unit chain poised to add 175 units this year. That rapid growth provides Stephens dynamic insight into one of the more pressing problems facing today’s growth-focused quick-service brands: real estate. “To label [today’s real...
Quick service executive Dan Kim helped pioneer modern day fro yo movement.
Start to Finish: What Inspires Execs
I always remember having an interest in the quick-serve industry, and branding in general, before starting Red Mango in 2006. It was definitely a risk, as I had no prior restaurant experience, but that was a constant source of motivation for me, personally. I wanted to be a founder of a brand and...
Top chefs open new QSR concepts to expand restaurant business portfolio.
Chefs in fast food are nothing new. Culinary Institute of America grad Steve Ells opened the first Chipotle more than 20 years ago.
Quick service brands can explore innovative potato dishes like poutine.
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch.
Quick service brands use online ordering programs to speed up customer experience.
Forty years since the first McDonald’s drive thru was created near a military base in Arizona in 1975, drive-thru and fast-food restaurants have come to dominate the American restaurant industry.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
QSR brands celebrate important anniversaries with promotions and new campaigns.
75: KFC’s Original RecipeColonel Harland Sanders may have opened his original restaurant, Sanders Court & Café, in 1930, and the Kentucky Fried Chicken franchise may have formally launched in 1952.