Fast food brands adapt to Millennial demands with snacks like chips and dip.
Marc Halperin: Resident F&B Expert
If you’re reading this column at work—in an office, cubicle, or break room—take a moment to survey the coworkers in your line of sight. If your workplace is anything like mine, you’re probably going to notice a lot of moving mouths, whether or not people are talking. Most office environments are...
Competition
In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing...
Father son quick service restaurant franchisees build on family relationship.
Denise Lee Yohn: QSR's Marketing Guru
The father-son team of 57-year-old Jon S. Crowe and 28-year-old Jon P. Crowe shines at their two Toppers Pizza units in Nebraska. The pair opened a store in Lincoln in February 2012 and one in Omaha this past June. By next summer, they plan to add another new location in each city. The duo’s...
Quick service restaurant chain Larkburger dishes upscale burgers.
Emerging Concepts
If doing something on a lark means it’s adventurous or even daring, Larkburger is aptly named, say cofounders Thomas Salamunovich and Adam Baker. The chef-driven burger concept was the first fast casual to open in the ski resort town of Vail, Colorado, they say, and it’s become a local icon now...
Millennial consumers want quick service restaurants to provide more information online.
Industry News
According to a new study, Millennials have high standards when it comes to restaurant brands’ online presence. And if they don’t get the information they want, they take their business elsewhere. A survey by local search and digital marketing firm Placeable found that 68 percent of Millennials (...
Consumer Trends
Reinvesting in employee training, improved food quality, and more efficient supply chains are all viable options to strengthen an underperforming quick-service restaurant. But before any outward changes can take root, the core of the business must be unified, and several businesses are finding that...
Industry News
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items. CKE sister brands Hardee’s and Carl’s Jr. did just that with the June...
Fast casual concepts expand to include drive thru system.
Competition
While historians and quick-service industry veterans alike still hotly dispute the exact origin of the drive-thru window, one thing is certain: The rise of the auto industry revolutionized the fast-food business. Quick-service restaurants evolved in tandem with Americans’ growing use and purchase...