A Doc Popcorn franchisee details how he hires top talent.
Human Resources
A 14-year veteran of the stock-trading industry who once controlled the trading desk for Washington Mutual, Cary Cheung has immersed himself in the quick-serve world. The Doc Popcorn franchisee has two units, one in Escondido and West Covina, California. For their units, Cheung and his wife, Judy,...
Brands will never be the next Apple, but can still grow over time.
Denise Lee Yohn: QSR's Marketing Guru
The statistics are captivating: more than $4,400 in sales per square foot, more than 90 percent revenue increases in the first six months of 2011, 40–50 new stores opened every year. Apple retail stores are hot. And if you’re like pretty much everyone I talk to these days, you probably have Apple...
Souplantation named a Chinese salad Wonton Chicken Happiness.
Menu Innovations
Enter a Souplantation in New Mexico and you might be enticed to try a bowl of Posole Soup, a Southwestern concoction made with pork, chilies, and tomatoes. “It’s one of my absolute favorites, I always get it,” says Souplantation CEO Michael Mack. However, despite being one of the CEO’s preferred...
Which Wich is actively engaged in online video marketing to entertain customers.
Promotions
Online-video sites like YouTube and Vimeo have been incredibly popular with the public for the last five years, but quick serves are trying to grasp online video’s potential as a marketing vehicle. Still, a number of operations have found success in creating brief videos that engage and entertain...
Some restaurants are cutting down on carbon emissions and letting customers know
Sustainability
Quick serves across the country are still struggling to figure out how to accommodate the menu-labeling mandate, which will require them to be transparent about their calories. But some operators say customers will soon want a new kind of count posted for the public to see: size of the restaurant’s...
Restaurants should focus on marketing, customer service to get repeat business.
Story
Kate and I stopped into our favorite bar and grill after church last Sunday for a quick lunch. We usually just sit at the bar, and that day it was just us and another couple at the other end. Their drink glasses were empty, but the bartender busied himself mightily with cutting up lemons, putting...
Demand for lower sodium and other healthier foods has impacted food businesses.
Story
In recent weeks, I’ve had the opportunity to speak with a number of food-industry leaders about technology and choice in our food supply. These discussions have centered on what consumers want. There appears to be a growing list of examples where consumer choice was compromised when companies made...
Special Report
It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed. It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a...
Walt Disney World and Disneyland develop new premium menu items at QSR concepts.
Magic sort of loses its luster with age. Rarely does one find the right occasion to use the term magical as an adult—after a first date, perhaps, or to describe an experience at a concert or a vacation. There is one place, though, where—by design—the magic never seems to die.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
In addition to helping conserve cash, bartering often leads to additional exposu
Twenty years ago, Toni Foley began bartering. These days, she won’t run her restaurant—five-year-old Eastside Café in Fairport, New York—without the practice.
QSR restaurant concepts streamline unit design to better manage customer traffic.
Operators are often looking to improve their store throughput, or the efficiency with which they get customers through the restaurant.
Young QSR diners look for more premium and bold flavors like high quality seafood dishes.
Regular readers of this column know that for some years now, I’ve been dispensing suggestions on how quick-serve chains can do more to court millions of Millennials, aka members of Generation Y, whose adventurous palates, curious minds, and unconventional tastes have often made them elusive qu
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.