Executive Insights
It’s a rainy Monday morning in downtown Park Ridge, Illinois, a Rockwellesque suburb on Chicago’s northwestern edge. The overcast sky feels Seattle-like, a fitting day to observe the ebbs and flows of traffic at Starbucks. At one stand-alone Starbucks location, once home to a community bank,...
Subway's $5 footlong deal offered a value to customers during the recession.
Web Exclusive
With the housing market still depressed, food prices on the rise, and unemployment hovering above 9 percent, some economists now fear that the nation is on the verge of entering a second round of recession, if it hasn’t already. While the prospect of a “double dip” into recession should have...
Amit Kleinberger is CEO of Menchie's, a frozen yogurt concept.
Executive Insights
 Quick-serve CEOs usually get the final say when their companies make big moves or decisions, but experts say executives must maintain strong personal networks to help guide those everyday decisions. Some of the goals of a strong C-level network are “to identify and recruit world-class talent, to...
Emerging Concepts
Health-conscious consumers can get an on-the-go fruit fix in myriad ways at the growing number of Emerald City Smoothie locations—from an Apple Andie to a Zesty Lemon and every fruit in between. Founded in Seattle in 1996, Emerald City Smoothie has locations in Washington, Oregon, Colorado,...
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Growth
Having opened his first Nestlé Toll House unit in 2007, Howard Taylor quickly became acquainted with the quick-serve industry and today owns and operates five units in Michigan. Taylor caught wind of the partnership between Nestlé Toll House and Häagen-Dazs in February, and explored the option of...
Denise Lee Yohn: QSR's Marketing Guru
The craving hit hard. My husband and I were driving back to town late one Saturday night after a U2 concert when we were both suddenly struck with the urgent desire for some Jack in the Box tacos. At once we began scanning the roadside signs, hoping to spot our desired destination.   As we sped by...
Promotions
Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales. To fully harness...
Consumer Trends
A May 2011 survey predicted a long-term shift in consumer attitudes, with restaurant patrons falling into two camps: free spenders and controlled spenders. The latter group of consumers outnumber the former three to one, but experts say quick serves will have to figure out how to satisfy each...