Marketing with grand openings is worth the time and effort when opening a store.
Roy Bergold: Tales from McDonald’s
Once upon a time, there was a used car lot with a tan building, some pavement, and a lot of fast, gray cars, as well as one Volkswagen with no engine and a sign that read, “Great mileage.” One warm day, lightning cracked in the West and pretty soon a storm hit. It hailed ball bearings for a full...
Restaurant operators should take stance against swipe fees with government help.
George Green: Fast-Casual Expert
Each of the last two years, I have been fortunate to take part in the National Restaurant Association’s Public Affairs Conference in Washington, D.C. The NRA provides briefings on top issues, and attendees hear from some great speakers. However, the most important work happens when the 500...
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By integrating social media with traditional marketing, brands can engage fans.
Outside Insights
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late. Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value...
Zpizza's Mexican Pizza
Industry News
With Cinco de Mayo approaching, Zpizza is getting ready to show customers that it’s not just a pizza chain—it’s a pizza chain with Latin flair. “What’s interesting about Zpizza is, surprisingly enough, Zpizza was born out of an idea that originated as a Mexican restaurant,” says Brandi Babb, vice...
The NRA Show in Chicago is the industry's biggest annual event.
Industry News
Come May 21–24, you'll be joining industry professionals from all 50 states and more than 100 countries, testing products from more than 1,800 exhibitors, and discovering everything you could possibly need to know at more than 70 free education sessions. The best part? The National Restaurant...
Conflict Kitchen used Kickstarter to partially fund its business.
Industry News
Thanks to the rising influence of the Internet, quick-service operators have another avenue to explore when it comes to financing their concepts. Crowdfunding is an emerging financing option driven by several Web-based platforms including Kiva, Kickstarter, and ProFounder, that collects small...
Former NFL linebacker Angelo Crowell and his wife own three Jersey Mike's units.
Industry News
Angelo Crowell is a big man. At 6 feet 1 inch tall and about 250 pounds, you might take the broad-shouldered 29-year-old for a football player. You probably wouldn’t pin him as the perfect restaurant franchisee. With the first presumption, you’d be right. Crowell played linebacker in the NFL for...
Protesters in favor of employee unions picket a Jimmy John's in Minneapolis.
In the Store
Jimmy John’s boasts more than 1,000 stores nationwide, claiming an army of sandwich makers and delivery drivers that matches that of most of America’s quick-service companies. Last fall, however, overwhelming attention zeroed in on just 10 units in the Minneapolis area. On October 22, the National...
Read Full Story // read more about: Jimmy John's, Starbucks
Burger chain Shake Shack sees phenomenal growth from commitment to product and charity.
Three Lessons in Charitable Giving from Shake Shack
No doubt you’ve heard about Shake Shack’s successful IPO and its $1.7 billion valuation. The burger stand that started in New York’s Madison Square Park and now has locations in places like Moscow, Istanbul, and Dubai has had a very big year. What you may not have heard is the equally big news the...
The One-Stop Shop
Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...
Quick service brands add sustainable seafood items to fight ocean climate change.
Sea Change
Though U.S. consumption is well below other proteins today, seafood will likely be an increasingly important part of the American diet in the years to come. The country’s population is predicted to grow by 89 million between 2010 and 2050 to 401 million people. More people require more food—and...
Fast food restaurant companies innovate supply around farm drought conditions.
At Mother Nature’s Mercy
Kevin Kester’s family has been farming in the U.S. for generations. And it’s not just a couple of generations they’ve been farming; more like generations upon generations, way back to the 1600s, specifically in California since the 1860s. Today, Kester owns a 22,000-acre beef cattle ranch in...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...