Which Wich is actively engaged in online video marketing to entertain customers.
Promotions
Online-video sites like YouTube and Vimeo have been incredibly popular with the public for the last five years, but quick serves are trying to grasp online video’s potential as a marketing vehicle. Still, a number of operations have found success in creating brief videos that engage and entertain...
Some restaurants are cutting down on carbon emissions and letting customers know
Sustainability
Quick serves across the country are still struggling to figure out how to accommodate the menu-labeling mandate, which will require them to be transparent about their calories. But some operators say customers will soon want a new kind of count posted for the public to see: size of the restaurant’s...
Restaurants should focus on marketing, customer service to get repeat business.
Story
Kate and I stopped into our favorite bar and grill after church last Sunday for a quick lunch. We usually just sit at the bar, and that day it was just us and another couple at the other end. Their drink glasses were empty, but the bartender busied himself mightily with cutting up lemons, putting...
Demand for lower sodium and other healthier foods has impacted food businesses.
Story
In recent weeks, I’ve had the opportunity to speak with a number of food-industry leaders about technology and choice in our food supply. These discussions have centered on what consumers want. There appears to be a growing list of examples where consumer choice was compromised when companies made...
Special Report
It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed. It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a...
Upselling to customers in the drive thru can boost profit margins.
Ordering
If you haven’t seen the “Fast Food Folk Song,” it’s worth a look on YouTube. Comedians Rhett and Link pull up to a Taco Bell drive thru, and when they’re asked what they’d like to eat, they launch into an elaborate folk song. Their song, which includes lines like “I’ll choose a chalupa, I’ll grab a...
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Industry News
Hala Moddelmog, president of Arby's, spoke to QSR about the launch of her company's new-look, healthier kids' menu, as well as its work with Share Our Strength's "No Kid Hungry" campaign.   Why is now the time for Arby’s to unveil a new kids’ menu? We’ve been working on it for some time, as usual....
Apples and yogurt sauce will be default side item for Arby's kids meals.
Web Exclusive
Arby’s announced in an exclusive interview with QSR that it is unveiling a new, healthier kids’ meal strategy and leveraging it to raise money to fight childhood hunger. On Monday, the Atlanta-based company will debut two new kids’ meal entrees and replace fries with apple slices and strawberry...
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
Quick service restaurant operators look to grow through equity and technology.
It continues to be hot times for restaurants across the U.S. According to the National Restaurant Association’s (NRA) 2015 Industry Forecast, the restaurant industry is booming; industry sales are expected to hit a record high.
A quiche hits the spot any time of day.
Breakfast has always broken the rules.Whereas frosted cinnamon buns, bowlfuls of chocolate-flavored puffed rice, and jelly doughnuts dusted with powdered sugar are considered perfectly acceptable morning mealtime fare, anyone besides a college student who breaks out the same items for dinner on a re
QSR brands must adapt new technology tools to improve business potential.
Every day, entrepreneurs dream up new ways to “disrupt” so-called “legacy” businesses like quick-service restaurants.
Young QSR diners look for more premium and bold flavors like high quality seafood dishes.
Regular readers of this column know that for some years now, I’ve been dispensing suggestions on how quick-serve chains can do more to court millions of Millennials, aka members of Generation Y, whose adventurous palates, curious minds, and unconventional tastes have often made them elusive qu
QSR brands release high tech signage and menu boards to illustrate nutritional information.
As most of the food industry knows, the Food and Drug Administration (FDA) recently announced an extension to the rule released last year requiring that restaurant chains and retailers provide customers with calorie counts on available food and beverages by December 1, 2015.Now restaurants have an e