By integrating social media with traditional marketing, brands can engage fans.
Outside Insights
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late. Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value...
Zpizza's Mexican Pizza
Industry News
With Cinco de Mayo approaching, Zpizza is getting ready to show customers that it’s not just a pizza chain—it’s a pizza chain with Latin flair. “What’s interesting about Zpizza is, surprisingly enough, Zpizza was born out of an idea that originated as a Mexican restaurant,” says Brandi Babb, vice...
The NRA Show in Chicago is the industry's biggest annual event.
Industry News
Come May 21–24, you'll be joining industry professionals from all 50 states and more than 100 countries, testing products from more than 1,800 exhibitors, and discovering everything you could possibly need to know at more than 70 free education sessions. The best part? The National Restaurant...
Conflict Kitchen used Kickstarter to partially fund its business.
Industry News
Thanks to the rising influence of the Internet, quick-service operators have another avenue to explore when it comes to financing their concepts. Crowdfunding is an emerging financing option driven by several Web-based platforms including Kiva, Kickstarter, and ProFounder, that collects small...
Former NFL linebacker Angelo Crowell and his wife own three Jersey Mike's units.
Industry News
Angelo Crowell is a big man. At 6 feet 1 inch tall and about 250 pounds, you might take the broad-shouldered 29-year-old for a football player. You probably wouldn’t pin him as the perfect restaurant franchisee. With the first presumption, you’d be right. Crowell played linebacker in the NFL for...
Protesters in favor of employee unions picket a Jimmy John's in Minneapolis.
In the Store
Jimmy John’s boasts more than 1,000 stores nationwide, claiming an army of sandwich makers and delivery drivers that matches that of most of America’s quick-service companies. Last fall, however, overwhelming attention zeroed in on just 10 units in the Minneapolis area. On October 22, the National...
Read Full Story // read more about: Jimmy John's, Starbucks
Industry News
A Pacific Northwest food critic says his efforts to treat food-industry workers to a free, five-course gourmet dinner fosters relationships with the workers “who have fallen through cracks” and provides them with a community to help in times of need. Kevin Finch of Spokane, Washington, is founder...
Read Full Story // read more about: Charitable Giving
Industry News
Jamba Juice announced that tennis star Venus Williams has joined the company as a franchise partner and will help the brand enter the Washington, D.C., market. James White, chairman, president, and CEO of Jamba Juice, told QSR in an exclusive interview that the Williams family had been fans of the...
Quick service restaurants relaunch to build franchising program.
Franchise Fixes
Companies have good reasons for acquiring franchise brands. Often they see potential in a brand and hope to use their own resources to build it into a national contender. Many brands, though, need a healthy dose of TLC after acquisition. And some companies have found that a good rebranding can...
Quick service brands add sustainable seafood items to fight ocean climate change.
Sea Change
Though U.S. consumption is well below other proteins today, seafood will likely be an increasingly important part of the American diet in the years to come. The country’s population is predicted to grow by 89 million between 2010 and 2050 to 401 million people. More people require more food—and...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
The One-Stop Shop
Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
More Wall Street investors look to buy stock in fast casual and quick service concepts.
The Push for Public
When fast-casual chain Zoës Kitchen Inc. debuted on the New York Stock Exchange last April, the Plano, Texas–based Mediterranean-style eatery recorded its initial public offering at $87.5 million. Satisfying an investor appetite for investments within the trendy fast-casual space, Zoës’ strong...