More customers are using smartphones, offering a strong marketing vehicle.
Denise Lee Yohn: QSR's Marketing Guru
I’ve got some good news and some bad news.   The good news? Mobile is hot! According to marketing services firm Listrak, there are more than 270 million mobile phones in use in the U.S. and 100 billion text messages are sent or received every month, making mobile the most popular way to communicate...
Aasif Mandvi stars in Taco Bell's new marketing campaign.
Industry News
Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies. The new campaign, titled “Spend Less Summer,” features TV advertisements starring comedian Aasif Mandvi of Comedy Central’s “The Daily Show” as Mr. Responsibility, a value-minded...
Industry News
Tomorrow’s payment options may bear little resemblance to those in use today. Consider the popularity of the Starbucks Card Mobile application, which the coffee company announced was downloaded more than 3 million times in its first three months. “Our hope was that customers would take to it...
Subway rolled out sandwich options that included avocado as a topping.
Web Exclusive
Summer is officially here, and for most quick serves that means more customers, later dinner rushes, and high school employees willing to work extra shifts. But for some chains, it means rolling out new, summer-themed menu offerings. This month, Subway added avocado as a premium seasonal topping,...
Industry News
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study. The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent...
Food truck items like sliders are showing up at brick and mortar restaurants.
Emerging Concepts
Food trucks are on a roll. Whether they’re parked along the streets of Los Angeles, in a Miami shopping center, or at a Chicago corporate highrise, the trucks are as trendy as it gets in the restaurant business. Folks are lining up at mobile counters in cities across America to gobble down...
Industry News
Bojangles’ Famous Chicken ‘n Biscuits reached its milestone 500th unit when its latest store opened in Surf City, North Carolina, last week. Eric Newman, executive vice president of Charlotte, North Carolina–based Bojangles’ Restaurants Inc., says the milestone is “a validation and indication of...
The Melt will offer grilled cheese and soup combos.
Web Exclusive
To many, the presentation seemed like a practical joke. But earlier this month, Jonathan Kaplan, the businessman who helped create the Flip camera, took the stage of the D9 conference and announced his latest venture: a fast-casual, tech-heavy grilled-cheese concept called The Melt. Entrepreneurs...