Upselling to customers in the drive thru can boost profit margins.
Ordering
If you haven’t seen the “Fast Food Folk Song,” it’s worth a look on YouTube. Comedians Rhett and Link pull up to a Taco Bell drive thru, and when they’re asked what they’d like to eat, they launch into an elaborate folk song. Their song, which includes lines like “I’ll choose a chalupa, I’ll grab a...
Read Full Story // read more about: Robert Lillegard
Industry News
Hala Moddelmog, president of Arby's, spoke to QSR about the launch of her company's new-look, healthier kids' menu, as well as its work with Share Our Strength's "No Kid Hungry" campaign.   Why is now the time for Arby’s to unveil a new kids’ menu? We’ve been working on it for some time, as usual....
Apples and yogurt sauce will be default side item for Arby's kids meals.
Web Exclusive
Arby’s announced in an exclusive interview with QSR that it is unveiling a new, healthier kids’ meal strategy and leveraging it to raise money to fight childhood hunger. On Monday, the Atlanta-based company will debut two new kids’ meal entrees and replace fries with apple slices and strawberry...
Industry News
United Kingdom–based sushi concept YO!Sushi is crossing the pond and bringing its conveyor-belt operation to the U.S. after a deal was signed to open at least 10 units on the East Coast. The fast casual, which is known for its sushi-lined belt that snakes around the dining room, will debut at Union...
Jay Bruce of the Cincinnati Reds was a spokesman for Penn Station.
Industry News
Most consumers can recall a celebrity-driven fast food marketing campaign, whether it’s Michael Jordan and Larry Bird shooting hoops for McDonald’s or Michael Phelps bringing gold to Subway. But celebrity spokespeople extend beyond the mega-famous endorsing for the mega-chains. Take Penn Station...
Industry News
The creators of Dine America, an annual conference for foodservice executives, are proud to announce that David Davoudpour, chairman and CEO of Shoney’s, will join the exciting lineup of keynote speakers at the 2011 conference. Davoudpour bought the struggling Shoney’s chain from Lone Star in 2007...
Menu Innovations
As consumers increasingly seek healthy, great-tasting food, it seems that more chefs and restaurant operators are looking to fruit as a perfect ingredient for menu items. The health benefits are obvious. Most fruit is low in fat, sodium, and calories; full of vitamins and minerals; and has no...
Kildare's Irish Pub is involved with several sponsorship opportunities.
Industry News
In an era of penny-pinching and cost cutting, operators are struggling to put themselves in front of potential customers in an affordable and personal manner. But some are finding that sponsorships can be a good way to both draw new customers and set up a positive brand reputation by getting...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
Quick service restaurant franchisees prepare FDDs with unit economics in mind.
For years, the two most important words in franchising—for both franchisors and franchisees—have been unit economics. The success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved.
A quiche hits the spot any time of day.
Breakfast has always broken the rules.Whereas frosted cinnamon buns, bowlfuls of chocolate-flavored puffed rice, and jelly doughnuts dusted with powdered sugar are considered perfectly acceptable morning mealtime fare, anyone besides a college student who breaks out the same items for dinner on a re
QSR restaurant concepts streamline unit design to better manage customer traffic.
Operators are often looking to improve their store throughput, or the efficiency with which they get customers through the restaurant.
QSR brands launch new delivery programs to expand business opportunities.
Q: Should our restaurant offer delivery service?A: These days, everyone seems to be doing delivery, right? Starbucks, Chipotle, McDonald’s, and Taco Bell are some of the big chains that have recently announced tests or rollouts of delivery service.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.