Promotions
Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales. To fully harness...
Consumer Trends
A May 2011 survey predicted a long-term shift in consumer attitudes, with restaurant patrons falling into two camps: free spenders and controlled spenders. The latter group of consumers outnumber the former three to one, but experts say quick serves will have to figure out how to satisfy each...
Consumer Trends
The food truck trend has gathered so much steam that there wouldn’t seem to be enough tires left in America to get another mobile kitchen trend like the food bike rolling along. While the number of food bikes pedaling through city streets doesn’t compare to the number of food trucks, they’re...
Read Full Story // read more about: Design, Jordan Melnick
Story
Once upon a time, there was a little hot dog stand on the West Coast. It was a cute and very fun place, with no attitude and a penchant for friendliness. The food was good, not great; the service was fast; and the place sparkled from top to bottom. But the most important thing was the value. You...
Story
Over the last four years, I have heard dozens of presentations on social media. Most of had a common theme of: Social media is the hot new thing, its growing rapidly, and your company must be there. For lack of a better term, I have generally held the position of being an early adopting agnostic....
Human Resources
In the last decade, many employers have updated their discrimination, harassment, and retaliation policies to cover issues involving e-mail. Employers in the restaurant industry are by no means immune from the need to do so as well. The new challenge is to develop and implement policies that...
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Special Report
*/ From October 9-11, 200 industry insiders gathered in Atlanta at what has become known among executives as one of the can’t-miss conferences of the year. Dine America, in its eight year, is an elite networking and professional development opportunity for restaurant owners and operators across...
Special Report
Kat Cole represents the new breed of restaurant executives. She’s active on Twitter (@KatColeATL). She has a blog (katcole.net) that mixes both personal and professional anecdotes. And she’s determined to leverage every level of employee to grow her Cinnabon brand. Cole became president of the...
Read Full Story // read more about: Blair Chancey