Jay Bruce of the Cincinnati Reds was a spokesman for Penn Station.
Industry News
Most consumers can recall a celebrity-driven fast food marketing campaign, whether it’s Michael Jordan and Larry Bird shooting hoops for McDonald’s or Michael Phelps bringing gold to Subway. But celebrity spokespeople extend beyond the mega-famous endorsing for the mega-chains. Take Penn Station...
Industry News
The creators of Dine America, an annual conference for foodservice executives, are proud to announce that David Davoudpour, chairman and CEO of Shoney’s, will join the exciting lineup of keynote speakers at the 2011 conference. Davoudpour bought the struggling Shoney’s chain from Lone Star in 2007...
Menu Innovations
As consumers increasingly seek healthy, great-tasting food, it seems that more chefs and restaurant operators are looking to fruit as a perfect ingredient for menu items. The health benefits are obvious. Most fruit is low in fat, sodium, and calories; full of vitamins and minerals; and has no...
Kildare's Irish Pub is involved with several sponsorship opportunities.
Industry News
In an era of penny-pinching and cost cutting, operators are struggling to put themselves in front of potential customers in an affordable and personal manner. But some are finding that sponsorships can be a good way to both draw new customers and set up a positive brand reputation by getting...
Industry News
Yum! Brands signed definitive agreements to sell Long John Silver’s, Inc. and A&W Restaurants, Inc. to two separate buyers led by key franchisee leaders. Both sales are subject to customary closing conditions. “We are pleased to announce that we have identified strategic buyers who are...
Industry News
Research proves that as unemployment rises, so does coupon use. But for operators who think slapping a coupon on Facebook counts as social media, Erika Brookes and Jason Poinsette, panelists at this year’s Dine America conference, have a few tips to enhance their game. Brookes is vice president of...
Taco Bell targets Millennials with off beat advertising.
Web Exclusive
As the vanguard of the Internet Age, Generation Y—the Millennial Generation—has been cast as a paradigm-busting demographic that requires businesses and marketing strategists to rethink everything. But a recent study on Millennials finds that the demographic may be more similar to (and influenced...
Industry News
A blockbuster trade was made official when football star running back Reggie Bush was traded for a $10 pizza in a new ad from Pizza Hut. The new spot heralds the return of the $10 Any pizza deal from Pizza Hut: any size, any crust, any toppings for just $10. "With taste and value that crush the...
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QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
It’s a rainy Monday morning in downtown Park Ridge, Illinois, a Rockwellesque suburb on Chicago’s northwestern edge.
Restaurant operators know that establishing strong relationships with vendors is
Richard Leivenberg, executive vice president for Jody Maroni’s Sausage Kingdom in Venice, California, knows a thing or two about relationships.
QSR operators work to make higher wages effective in restaurant operation.
The minimum wage is on the mind of most quick-service operators today, especially as many states and cities pass regulations that bump the minimum wage upward.But when Moo Cluck Moo founder Brian Parker and his team first sat down to discuss employee pay, he says, the minimum wage wasn’t even
Young QSR diners look for more premium and bold flavors like high quality seafood dishes.
Regular readers of this column know that for some years now, I’ve been dispensing suggestions on how quick-serve chains can do more to court millions of Millennials, aka members of Generation Y, whose adventurous palates, curious minds, and unconventional tastes have often made them elusive qu
QSR brands must adapt new technology tools to improve business potential.
Every day, entrepreneurs dream up new ways to “disrupt” so-called “legacy” businesses like quick-service restaurants.