Freebirds World Burrito offers burritos, nachos, and tacos, as well as an assort
Emerging Concepts
freebirds.m4v
Freebirds World Burrito relies on a long list of ingredients and a modern atmosphere to bring customers through the door. Offering beer and wine just helps “eliminate the veto vote,” says the chain’s president, Bryan Lockwood. “If a group of people is discussing where to eat, the veto vote is the...
A selection of wines can accompany Nanoosh's Greek-inspired dishes.
Emerging Concepts
David Kostman, founder of Nanoosh Mediterranean Hummus Bars & Counters, says his goal is to have people walk out of his four New York City restaurants saying they experienced great food and great ambiance, and that the check wasn’t very high. Offering an affordable selection of organic wines...
Beer and wine choices at quick serves are high in demand from consumers, and the
Marc Halperin: Resident F&B Expert
Beer and wine on traditional, family-oriented quick-serve menus? What, sir, have you been drinking? Admittedly, some of the issues standing between quick serves and beer and wine sales are daunting. There are liability concerns—particularly when one considers that many restaurant employees aren’t...
In order to assure the brand gets back on the right path, a chief executive must
Franchising
There is plenty of advice a brand should heed when moving through the bankruptcy process. Bringing on outside advisers, staying honest with your lenders and suppliers, and timing the process appropriately are all ways to make sure the bankruptcy business goes as smooth as possible. But the role of...
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Though solar power can help quick serves save energy, rolling them out to stores
Sustainability
Though the green movement is well underway in the quick-service industry, some operators are finding that one green tool, solar power, is no easy matter. More chains and independents are moving on the idea of using solar power to provide electricity and heat for their operations. But the technology...
Quick serves using social media tools like Facebook or Twitter must be careful w
Promotions
As Berry Chill founder and CEO Michael Farah implemented his plans to open the first of his three Chicago-area locations, he took a bizarre step for a business yet to open: He set up a Facebook page before ever selling its first treat. “I wanted to build buzz on the brand,” he says. “I wanted to...
Two smaller sized menu options for the price of one is a marketing tactic used b
Menu Innovations
Marketing professors over the years have lectured students that they should never give a customer too many choices. Quick-serve operators must have missed that class. A look at several successful quick-serve menus reveals some form of a Choose Two option, where consumers can create a meal by...
The Marriott Bistro is a move by the hotel company to give travelers more option
Emerging Concepts
Several years ago, Marriott executives determined they were letting revenue walk out the front doors of their Courtyard hotels, which are tailored to frequent business travelers, or “FBTs.” At the time, Courtyard’s breakfast offering was the full-service buffet, familiar to almost anyone who has...
Coffee Concepts Can Target Lunch Guests with Demographic Data
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Quick service restaurant franchisees help franchisor by building new computer software.
Helping Out the Boss
Every franchisee has the opportunity to bring specialized business savvy to its quick-service units, but it’s rare that a single operator affects the entire system. That’s exactly what Pennsylvania-based Colleen and Bret Wagner did when they introduced their proprietary software system to the...