Redesigning your store can attract new customers, but you must keep the old.
Consumer Trends
Not a lot of franchisees have the experience of Ted Nevels; the Schlotzsky’s multiunit franchisee has more than 30 years of experience. Nevels has been with the brand long enough to have had Don Disman, Schlotzsky’s founder, teach him how to bake bread. In January, Nevels and his team kicked off...
Papa John's found success through its partnership with the Super Bowl.
Denise Lee Yohn: QSR's Marketing Guru
 You know the adage, “You’re known by the company you keep”? Whether we like it or not, we’re often judged by whom we know and hang around. The same could be said about brands. In this day and age when almost everything is branded and brand messages seem to pop up everywhere, the other companies...
Pizza Ranch employees are motivated to do a better job by an incentives program.
Human Resources
The quick-service industry is notorious for its 100-percent-plus turnover levels. But with the costs of hiring and training new employees—both in money and time—stealing precious resources away from operators in a still-lagging economy, many are relying on employee incentive programs to keep their...
Read Full Story // read more about: Five Guys, Julie Knudson
VG Burgers saves most of its costly organic food.
Sustainability
The sustainability movement is in full swing in the quick-serve industry, and as operations look for ways to go green, many are opting for systems that reduce the amount of waste that comes out of their stores and turns up in landfills. While composting and recycling programs do plenty of good for...
Read Full Story // read more about: Jan Fletcher
Good customer service should be important to all fast food restaurants.
Story
OK, I’ll admit, the restaurant scene is not the greatest in Payson. We are a quiet little town somewhere between Phoenix and the recreational Tonto Forest. We are not a destination. We are a way to get somewhere else. Therefore, our restaurant choice is limited to 14 of the 15 top quick-service...
Read Full Story // read more about: Roy T. Bergold Jr.
Corner Bakery was aquired by Roark Capital as a positive sign for fast casuals.
Story
In both my business and personal life, I always take a few minutes in July to look over the first half of the year to recalibrate and get ready for the next six months. Let’s take a look at how the industry has fared in the first half of 2011. First of all, I am very excited to see more activity in...
Read Full Story // read more about: George Green
Marketing to Hispanic consumers must be a top priority for today's businesses.
Outside Insights
Companies today are where they were in the 1980s—at an impasse of how to capitalize on Hispanic consumers. This time, however, companies are struggling to grow an existing Hispanic customer base rather than capture it. Among factors in play are contradicting data espoused by outside influences; a...
Read Full Story // read more about: Guest Author
Young employees are being recruited into the restaurant industry.
Special Report
Pop culture has not been kind to the quick-service industry. From the lovable-but-dumb employees in Good Burger to the drug-addled protagonists of Harold and Kumar Go to White Castle, the industry is seen as a haven for dimwits, losers, and the vaguely criminal. Thousands of high school teachers...