Bojangles launches new ad campaign.
Industry News
A breaking TV campaign for Bojangles’ Restaurants aims for larger ticket purchases with the launch of the “Big Bo Box” combination special. The campaign is by advertising agency BooneOakley, Charlotte, NC.   The Big Bo Box, priced at $19.99 and up, holds various large meal combinations, all...
Industry News
With franchisees still struggling to access the capital necessary to open new stores and run their operations, franchisors are getting help from an online service to pair operators with suitable lenders. David Nayor, co-president and chief operating officer of BoeFly.com, says the service was...
Pollo Campero New Store
Industry News
Interbrand Design Forum rebranded Latin chicken chain Pollo Campero with a new unit in Webster, Texas, recently. “Like” QSR on Facebook to see more photos! Two other locations are expected to open in the Houston area by the end of the year. Each location will be 2,380 square feet. “Pollo Campero is...
Industry News
Boneless pork and barbecue-sauce-loving fans have reason to rejoice today. For the second time in as many years, the McRib sandwich has returned nationwide to participating McDonald's restaurants through November 14. The McRib—a boneless pork patty made from USDA-inspected quality boneless pork,...
New takes on comfort foods like pastas are drawing customers.
Menu Innovations
It’s the type of food that makes us think of home, mom’s cooking, and simpler times. To many, the tastes and smells evoke warmth, good memories, and inner peace. In short, comfort. Every nation and culture seems to have its own version of comfort food, from Mexican enchiladas to Chinese stir-fried...
Fresh To Order's Jesse Gideon, right, with founder Pierre Panos.
Industry News
Atlanta-based fast-casual concept Fresh To Order is aiming to increase loyalty while cutting back on labor and food costs with the launch of its SmartMenu kiosk technology. The SmartMenu, created by Usable Health, offers customers a kiosk where they can see detailed information about menu items,...
Industry News
Legendary southern soft drink Cheerwine is doubling its market size by partnering with Pepsi Beverages Company (PBC) to expand distribution in Florida, Atlanta and Memphis. The independent 94-year-old North Carolina company, still held and managed by the family of the founder, continues to build on...
Arizona based mother is campaigning for cleaner fast food play areas.
Web Exclusive
On a daily basis, Don Elam, a Chick-fil-A owner-operator in Chandler, Arizona, does something unusual: He makes sure the playground outside his restaurant is spic and span. “Every night we have a person that has a sanitize rag crawl through and wipe down everything,” Elam says. “Everything.” Elam,...
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
Quick service brands can set menu prices based on food qualities.
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one.Welcome back, class.
Fast food restaurant brands trace food source to protect quality and safety.
Technological advances have influenced the restaurant industry in obvious ways, including through virtual reservations, online reviews, and increased customer interaction through social media.
Chief executive of popular QSR chain shares core business values.
When I was 21 years old, I bought a pizza shop in New Castle, Ontario, and immediately became obsessed and passionate about the food industry. I remember seeing the writing on the wall as the big names in pizza made their introduction into the Canadian market.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
Older QSR chains work on fresh marketing and store design to be young again.
At Zaxby’s annual convention in San Diego last April, there was plenty of celebration for the chicken-peddling chain, its franchisees, and vendors, highlighted by a private concert from country music superstar Tim McGraw.Amid the festive atmosphere, however, there was also much reflection.