Ron Shaich is the founder of Panera Bread.
George Green: Fast-Casual Expert
Last October, I attended an industry conference and saw Panera’s founder Ron Shaich moderate a panel of great industry leaders. Those of you who follow me on Twitter know I also had the chance to ask Ron a question about the development and future of the fast-casual industry. Ron answered by noting...
Public relations strategies go beyond press releases to the media.
Outside Insights
Sending press releases out to the media promoting your restaurant is smart; however, if you don’t have a crafted public relations plan, then you’re wasting your time. Any successful marketing plan must be reinforced with a well-researched public relations plan. There are plenty of ways to create a...
Read Full Story // read more about: Promotions
The Ronald McDonald House is one of the most successful cause programs ever.
Roy Bergold: Tales from McDonald’s
As far back as I can remember in my McDonald’s career, Ray Kroc preached the importance of giving back to the community. He always said that if we were going to take money from the residents, we should be giving back value to the place where they lived and worked. He called it being “Mr. McDonald’s...
Coupons may one day be available on interactive TVs.
Promotions
Interactive television, or iTV, might not be the next big thing in restaurant advertising. But with TV technology continuing to evolve and incorporate greater interactivity, it might be the next big thing after the next big thing—especially considering that the technology seems uniquely suited to...
Domino's used its head chef in advertisements promoting its new pizza recipe.
Promotions
Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real...
Popeyes is one brand that spent time and money changing its brand name.
Denise Lee Yohn: QSR’s Marketing Guru
"A rose by any other name would smell as sweet.” With all due respect, I must disagree with Shakespeare on his famous quote from the play Romeo and Juliet. Perhaps names don’t matter when you’re in love, but they matter a lot in the restaurant business. In fact, I would go so far as to say that the...
Choosing a business to franchise takes strategy and careful consideration.
Franchising
After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John...
Magic Wok has many types of noodles available on its menu.
Emerging Concepts
To most of its customers, Magic Wok is a destination for a quick, tasty, healthy Asian meal. For founder Tommy Pipatjarasgit, Magic Wok represents the realization of his father’s American dream. “My father came from Thailand in 1968 with just a couple hundred dollars in his pocket,” Pipatjarasgit...
Read Full Story // read more about: Franchising, Growth
Quick service restaurant operators can survey equipment options at NAFEM Show.
2015 NAFEM Show Preview
THE Q&A We spoke with officials at the North American Association of Food Equipment Manufacturers about what attendees can expect from this year’s event. What is the purpose of the NAFEM Show? The NAFEM Show features foodservice equipment and supplies from 500-plus manufacturers. At the show,...
Quick service companies saw stocks fall in 2014 but could rebound with Shake Shack IPO.
Stocks Dip in 2014
After outperforming Wall Street the past few years, the stock prices of restaurant companies with quick-service concepts finished a bit worse than the overall market in 2014. Slightly more than half of limited-service dining companies’ stocks were bested by the Standard & Poor’s 500 index last...
The top quick service restaurant brands from year 2014 served new menu items, technology, innovation.
2014’s Top Brand Stories
It’s that time of year. Time to look back and reflect upon the brand developments in quick service from the past year—from the surprising to the exciting and the defining—that seemed most important. Innovation and growth are a couple of the common themes among the top fast-food brand stories of...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Quick service pizza restaurants roll out mobile apps and ordering tools.
Order’s Up
More than two decades ago, Pizza Hut sold its first pizza online—reportedly the first thing ever sold on the Internet. Ever since, the nation’s pizza chains have been leading the way in online sales innovation. And this year, that innovation is expected to continue as pizza brands fight off a stiff...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...