Good customer service should be important to all fast food restaurants.
Story
OK, I’ll admit, the restaurant scene is not the greatest in Payson. We are a quiet little town somewhere between Phoenix and the recreational Tonto Forest. We are not a destination. We are a way to get somewhere else. Therefore, our restaurant choice is limited to 14 of the 15 top quick-service...
Read Full Story // read more about: Roy T. Bergold Jr.
Corner Bakery was aquired by Roark Capital as a positive sign for fast casuals.
Story
In both my business and personal life, I always take a few minutes in July to look over the first half of the year to recalibrate and get ready for the next six months. Let’s take a look at how the industry has fared in the first half of 2011. First of all, I am very excited to see more activity in...
Read Full Story // read more about: George Green
Marketing to Hispanic consumers must be a top priority for today's businesses.
Outside Insights
Companies today are where they were in the 1980s—at an impasse of how to capitalize on Hispanic consumers. This time, however, companies are struggling to grow an existing Hispanic customer base rather than capture it. Among factors in play are contradicting data espoused by outside influences; a...
Read Full Story // read more about: Guest Author
Young employees are being recruited into the restaurant industry.
Special Report
Pop culture has not been kind to the quick-service industry. From the lovable-but-dumb employees in Good Burger to the drug-addled protagonists of Harold and Kumar Go to White Castle, the industry is seen as a haven for dimwits, losers, and the vaguely criminal. Thousands of high school teachers...
Fast casual veteran Phil Friedman purchased the Salsarita's restaurant chain.
Web Exclusive
A week after the announcement that he’d acquired Salsarita’s Fresh Cantina, former McAlister’s Deli CEO Phil Friedman says his plan for the fast casual is to saturate its existing markets. Friedman says his strategy is to “exploit” Salsarita’s presence in the Southeastern U.S., where the majority...
More customers are using smartphones, offering a strong marketing vehicle.
Denise Lee Yohn: QSR's Marketing Guru
I’ve got some good news and some bad news.   The good news? Mobile is hot! According to marketing services firm Listrak, there are more than 270 million mobile phones in use in the U.S. and 100 billion text messages are sent or received every month, making mobile the most popular way to communicate...
Aasif Mandvi stars in Taco Bell's new marketing campaign.
Industry News
Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies. The new campaign, titled “Spend Less Summer,” features TV advertisements starring comedian Aasif Mandvi of Comedy Central’s “The Daily Show” as Mr. Responsibility, a value-minded...
Industry News
Tomorrow’s payment options may bear little resemblance to those in use today. Consider the popularity of the Starbucks Card Mobile application, which the coffee company announced was downloaded more than 3 million times in its first three months. “Our hope was that customers would take to it...