Denise Lee Yohn is QSR magazine's resident marketing expert.
Promotions
The adage “the little things you do matter more than the big things you say” applies in fast food more than almost anywhere else. In a research study I recently conducted on quick serves, 48 percent of people said there’s a big difference between what fast food restaurants promise in advertising...
A rendering of the new Huddle House prototype shows the Huddle Thru positioned a
Industry News
The recession helped to blur the line between the quick-serve and casual-dining segments, as price points and service techniques jumped the industry fence in the competition for diners’ dollars. But one full-service chain, Huddle House, decided that with its new store design, it would firmly plant...
Timothy Geithner sees economic recovery, but quick-service operators aren't so s
Industry News
On August 2, Treasury Secretary Timothy Geithner wrote an op-ed in the New York Times with the title, “Welcome to the Recovery.” Despite the brash headline, Geithner was cautiously optimistic about the direction of the economy. “Recoveries that follow financial crises are typically a hard climb,”...
Service, environment, and price are important to customer satisfaction.
Industry News
Chick-fil-A, Chipotle, and Panera Bread rank among the best quick serves in the country in customer satisfaction, according to a study J.D. Power and Associates released on Tuesday. The 2010 U.S. Restaurant Satisfaction Study evaluated consumer responses to an online survey that measured four...
Fast food like KFC's Double Down prove unhealthy food is still popular.
Industry News
Perhaps the biggest splash so far this year in the quick-service sector came in April when KFC’s Double Down, a breadless “sandwich” that features melted cheese, bacon, and sauce between two chicken filets, made its national debut.   The advent of a sandwich that bucked sliced bread—a seemingly...
Fred DeLuca decided when he was just 17 years old that he wanted to launch a san
Executive Insights
When 17-year-old Fred DeLuca decided he’d try to earn his college tuition by launching a sandwich shop, he and partner Peter Buck set a goal of opening 32 outlets in 10 years. “We fell a little short,” DeLuca recalls 45 years later. “I think we had 24 open” by 1975. It might’ve been the last time...
Generation Y, the Millennial generation, is coming on strong, and restaurants ar
Promotions
*/ Look out quick serves: Generation Y, aka the Millennial Generation, is coming on strong. From third-graders to grownups pushing 30, they want it their way from Burger King and every other industry player. The smart restaurants will make sure to comply, because the Millennials number 92 million...
After changing the recipe to its pizzas, Domino's' sales are higher than ever be
Menu Innovations
“Wow.” Russell Weiner, chief marketing officer for Domino’s Pizza, does not mince words when asked to describe the last two years at the pizza chain. “There you go,” he says. “One word.” Of course, Weiner, who arrived in September 2008 from Pepsi Co. because the “company had to transform” after two...
Quick service restaurant franchisees prepare FDDs with unit economics in mind.
Prospering Over the Long Term
For years, the two most important words in franchising—for both franchisors and franchisees—have been unit economics. The success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved. Yet many franchisors and franchisees alike pay inadequate...
Very Cool
For many Americans, there’s nothing like drinking a tall, cold glass of iced tea on a hot summer’s day. Whether plain, sweetened, infused with fruit flavors, or part of a specialty beverage, iced tea is increasingly popular nationwide. Limited-service restaurants have seen solid growth with iced...
Getting a Head Start
This year has been projected as a growth year for the restaurant industry, creating opportunities for entrepreneurs who dream of opening their own restaurant. Forty-seven percent of Americans’ food dollars are spent dining away from home, and restaurant sales are expected to hit a record high this...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Unusual quick service restaurant units locate in high traffic customer locations like casinos.
Uncommon Ground
A cruise ship on the Rhine River in Germany. The FBI headquarters in Washington, D.C. A Toys“R”Us in Manhattan. The Camp Pendleton military base near San Diego. Where moving people are, quick-service restaurants want to be, a reality that continues shaping the rapid and aggressive evolution of the...
QSR has singled out quick service restaurants like Toppers Pizza as emerging concepts.
Where Are They Now?
Each month, QSR singles out the quick-service and fast-casual brands we think will make a splash in the industry. Sometimes we’re right, and sometimes we’re… well, not. So which Ones to Watch brands are still on fire, and which ones have had their growth hopes doused? Here’s a look back at 15 Ones...