By integrating social media with traditional marketing, brands can engage fans.
Outside Insights
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late. Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value...
Zpizza's Mexican Pizza
Industry News
With Cinco de Mayo approaching, Zpizza is getting ready to show customers that it’s not just a pizza chain—it’s a pizza chain with Latin flair. “What’s interesting about Zpizza is, surprisingly enough, Zpizza was born out of an idea that originated as a Mexican restaurant,” says Brandi Babb, vice...
The NRA Show in Chicago is the industry's biggest annual event.
Industry News
Come May 21–24, you'll be joining industry professionals from all 50 states and more than 100 countries, testing products from more than 1,800 exhibitors, and discovering everything you could possibly need to know at more than 70 free education sessions. The best part? The National Restaurant...
Conflict Kitchen used Kickstarter to partially fund its business.
Industry News
Thanks to the rising influence of the Internet, quick-service operators have another avenue to explore when it comes to financing their concepts. Crowdfunding is an emerging financing option driven by several Web-based platforms including Kiva, Kickstarter, and ProFounder, that collects small...
Former NFL linebacker Angelo Crowell and his wife own three Jersey Mike's units.
Industry News
Angelo Crowell is a big man. At 6 feet 1 inch tall and about 250 pounds, you might take the broad-shouldered 29-year-old for a football player. You probably wouldn’t pin him as the perfect restaurant franchisee. With the first presumption, you’d be right. Crowell played linebacker in the NFL for...
Protesters in favor of employee unions picket a Jimmy John's in Minneapolis.
In the Store
Jimmy John’s boasts more than 1,000 stores nationwide, claiming an army of sandwich makers and delivery drivers that matches that of most of America’s quick-service companies. Last fall, however, overwhelming attention zeroed in on just 10 units in the Minneapolis area. On October 22, the National...
Read Full Story // read more about: Jimmy John's, Starbucks
Industry News
A Pacific Northwest food critic says his efforts to treat food-industry workers to a free, five-course gourmet dinner fosters relationships with the workers “who have fallen through cracks” and provides them with a community to help in times of need. Kevin Finch of Spokane, Washington, is founder...
Read Full Story // read more about: Charitable Giving
Industry News
Jamba Juice announced that tennis star Venus Williams has joined the company as a franchise partner and will help the brand enter the Washington, D.C., market. James White, chairman, president, and CEO of Jamba Juice, told QSR in an exclusive interview that the Williams family had been fans of the...
Quick service restaurant chains invest in new growth with new finance and franchise strategies.
A Finance Refresh
Like much of the rest of the economy, the 2008 economic meltdown brought a massive slow-down to the quick-service franchise industry. The combination of tightfisted money lenders and general economic uncertainty put franchise businesses in a near impossible position when it came to accessing...
Quick service operators develop innovative potato dishes as menu options.
Sensational Spuds
Consider the spud. Sure, it’s often thought of as a simple, standard restaurant staple—and in the quick-service field often relegated to the side of the plate or presented in fried format—but it also can be the subject of inspiration and kitchen creativity. Potatoes are also a cost-effective...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Quick service brands add sustainable seafood items to fight ocean climate change.
Sea Change
Though U.S. consumption is well below other proteins today, seafood will likely be an increasingly important part of the American diet in the years to come. The country’s population is predicted to grow by 89 million between 2010 and 2050 to 401 million people. More people require more food—and...
Quick service and fast casual brands adapt to menu labeling regulations.
Putting It All Out There
Consumers looking over menuboards at their favorite quick-serve restaurants are going to notice some changes in 2015, as the calorie-labeling mandate that was created in 2010 as part of the Patient Protection and Affordable Care Act was finalized by the U.S. Food and Drug Administration (FDA) in...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...