Companies looking for improvement in 2011 should work on communication.
Roy Bergold: Tales from McDonald’s
We’ve reached the end of the year, and it’s time for my take on a few of the things I’ve seen happen within companies and among people in 2010. And it’s time to offer some suggestions on how to make it better in the upcoming New Year. I grew up on the far south side of Chicago, near the Gary,...
Even in a down economy, consumers expect quick serves to support a cause.
Charitable Giving
Although the down economy has forced many operators to focus on the nitty gritty of business details and ignore the outside-the-store activities, customers still expect brands to stand for a good cause. According to the 2010 Cone Cause Evolution Study, which analyzes consumers’ expectations and...
Read Full Story // read more about: Dairy Queen, Tossed
With the workforce improving, employers should keep a tight grip on their crew.
Human Resources
Keeping crewmembers happy may not be on the top of an operator’s mind when he’s dealing with distribution issues and sales problems brought about by the recession, but new research suggests that it probably should be. A new survey by hourly employment website SnagAJob.com found that 61 percent of...
Read Full Story // read more about: Mooyah
Grilled chicken dishes are the core of the menu at Ranch One.
Emerging Concepts
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The founders of Ranch One, Ori Gottlieb and Mordechai Davidi, had one goal in mind when they opened their first restaurant next to the Ed Sullivan Theater in New York City: They wanted to have the No. 1 grilled chicken sandwich concept in the country. That was 1990. In 1997, restaurant industry...
Operators should double their social media efforts when opening a second unit.
Promotions
Q: How can I market my new store on social media sites without confusing or stealing customers from my first?   You already know that social media can be a really effective way to keep in touch with your customers. That’s important, because only about 10 percent of restaurants are using it, even...
Read Full Story // read more about: Marketing
Restaurants can’t afford to undermine their brand image with poor service.
Denise Lee Yohn: QSR’s Marketing Guru
Remember the tagline, “You Deserve a Break Today”? If you’re like me, you probably look back fondly on those days when McDonald’s made it a mantra. The line signaled the spirit of the industry at the time—people really enjoyed going to fast food restaurants, and quick serves really provided a...
Fritzi Woods is educating the industry about securing both male and female talen
Executive Insights
Is there a reason foodservice is still so heavily dominated by men? I don’t think there’s a specific reason, compared to other industries, other than maybe awareness. The foodservice industry has been plagued by people not clearly understanding the benefits and opportunities available in the...
Read Full Story // read more about: Legal, Human Resources
Industry News
  Birmingham, Alabama–based Jack’s Family Restaurants celebrated its 50th anniversary this month, capping a half century in which it became the first fast food chain in Alabama—and one of the first in the nation. The anniversary marks a significant milestone for a company that has changed hands...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
Quick service brands can set menu prices based on food qualities.
The Cost of Outdated Pricing Strategies: Part 2
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one. Welcome back, class. Last we left off, we were discussing the shortcomings of a cost-plus approach to menu pricing and teasing more sophisticated strategies...
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
Quick service restaurant brands add nutritious items like kale to improve menus.
The Health Paradox
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed...