The BeMoved machine from Sara Lee lets customers interact with their coffee.
Ordering
Imagine this: You walk into a McDonald’s for a quick bite on a workday. The place is busy, and customers are unwrapping their food at the tables and biting into burgers, salads, and wraps. But when you push to the counter, there is no one there to take your order. No cashier smiling at you in a...
Marketing with grand openings is worth the time and effort when opening a store.
Roy Bergold: Tales from McDonald’s
Once upon a time, there was a used car lot with a tan building, some pavement, and a lot of fast, gray cars, as well as one Volkswagen with no engine and a sign that read, “Great mileage.” One warm day, lightning cracked in the West and pretty soon a storm hit. It hailed ball bearings for a full...
Restaurant operators should take stance against swipe fees with government help.
George Green: Fast-Casual Expert
Each of the last two years, I have been fortunate to take part in the National Restaurant Association’s Public Affairs Conference in Washington, D.C. The NRA provides briefings on top issues, and attendees hear from some great speakers. However, the most important work happens when the 500...
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By integrating social media with traditional marketing, brands can engage fans.
Outside Insights
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late. Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value...
Zpizza's Mexican Pizza
Industry News
With Cinco de Mayo approaching, Zpizza is getting ready to show customers that it’s not just a pizza chain—it’s a pizza chain with Latin flair. “What’s interesting about Zpizza is, surprisingly enough, Zpizza was born out of an idea that originated as a Mexican restaurant,” says Brandi Babb, vice...
The NRA Show in Chicago is the industry's biggest annual event.
Industry News
Come May 21–24, you'll be joining industry professionals from all 50 states and more than 100 countries, testing products from more than 1,800 exhibitors, and discovering everything you could possibly need to know at more than 70 free education sessions. The best part? The National Restaurant...
Conflict Kitchen used Kickstarter to partially fund its business.
Industry News
Thanks to the rising influence of the Internet, quick-service operators have another avenue to explore when it comes to financing their concepts. Crowdfunding is an emerging financing option driven by several Web-based platforms including Kiva, Kickstarter, and ProFounder, that collects small...
Former NFL linebacker Angelo Crowell and his wife own three Jersey Mike's units.
Industry News
Angelo Crowell is a big man. At 6 feet 1 inch tall and about 250 pounds, you might take the broad-shouldered 29-year-old for a football player. You probably wouldn’t pin him as the perfect restaurant franchisee. With the first presumption, you’d be right. Crowell played linebacker in the NFL for...
Quick service brands can explore innovative potato dishes like poutine.
A New Plan for Potatoes
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch. You may even know that it’s the world’s fourth-largest food crop, trailing behind only rice, corn, and wheat,...
10 Challenges for Fast-Casual Leaders
While the fast-casual category continues to be the fastest-growing industry sector, the road in 2015 will be bumpy. We will see constant change and challenges around every corner. For industry leaders, there are issues that will keep even the most seasoned executive awake at night.  Here is my top...
Quick service restaurant franchise owner used work ethic to climb from store manager.
The Franchisee Fast Track
Having started as a sandwich maker with Subway when he was 18 years old, Gurpreet Singh has spent nearly half his life in the quick-service industry. Now a Checkers franchisee, Singh has spent time in every quick-serve job imaginable: line worker, manager, general manager, and, today, franchisee....
Quick service brands can explore innovative potato dishes like poutine.
A New Plan for Potatoes
What can I possibly tell you about potatoes, dear quick-serve industry professional, that you don’t already know? It’s not as though you’re unacquainted with America’s favorite starch. You may even know that it’s the world’s fourth-largest food crop, trailing behind only rice, corn, and wheat,...
Quick service restaurant executives run charity effort to raise funds for cancer research.
A Personal Connection
When Lori Newcomb found out she had stage III ovarian cancer last year, she made it her mission to learn more about the disease and help other women fighting the same battle. She sat down with her husband, Chris Newcomb, cofounder and CEO of Southern quick-service chain Newk’s Eatery, and together...
Quick service restaurant chains invest in new growth with new finance and franchise strategies.
A Finance Refresh
Like much of the rest of the economy, the 2008 economic meltdown brought a massive slow-down to the quick-service franchise industry. The combination of tightfisted money lenders and general economic uncertainty put franchise businesses in a near impossible position when it came to accessing...