Sides and snacks like potato chips give restaurant menus room for growth.
Marc Halperin: Resident F&B Expert
Give away the razor, make back your money on the blades. Sell the hardware cheap; make your bones back on the software or subscription plan. Give away the online service; make your money on click-through or display advertising. A variation on these ingenious loss-leader-like marketing strategies...
Joe Luongo is CEO of Peter Piper Pizza, based in Phoenix.
Executive Insights
Headlines touting a power struggle between the CEO and board of directors of a company usually garner more attention than those championing the successes of such relationships. But the partnership between a CEO and his company’s board of directors is crucial to the success of many companies. For...
Wing Zone has several menu items but specializes in chicken wings.
Emerging Concepts
The idea for Wing Zone was hatched in a fraternity house in 1991, but the first store didn’t open until two years later. Take-out and delivery wings were the brainstorm of fraternity brothers Matt Friedman and Adam Scott, who, while studying at the University of Florida, wanted to feed themselves...
Jake's Wayback Burgers specializes in comfort food like burgers, fries, shakes.
Emerging Concepts
One of the first things John Eucalitto and Bill Chemero learned when they partnered with Jake’s Hamburgers founder John Carter to form Jake’s Franchising LLC in 2009 was how many Jakes there were in the world. “While negotiating and discussing Jake’s Hamburgers, there was a trademark issue,”...
Pizza gives franchisees an opportunity to connect with college students.
Promotions
Paul Wilke and his wife, Sue, have transformed their Toppers Pizza franchise unit in Mankato, Minnesota, into a must-have meal for Millennials. The couple has built and maintained a relationship with Minnesota State University (MSU), which has almost single-handedly driven their business since the...
Denise Lee Yohn: QSR's Marketing Guru
It may be that a person usually needs to hear something at least three times before it registers in their mind. But something I heard at the 15th Annual UCLA Extension Restaurant Industry Conference recently stood out to me the first time it was said—and its impression only got stronger each time I...
Athens, Ohio, incubator ACEnet supported Village Bakery's growth.
Denise Lee Yohn: QSR's Marketing Guru
Most quick-serve entrepreneurs know that the early years of business are the hardest. Digging up the resources and consumer interest necessary to make an operation succeed is an increasingly difficult task in an incredibly competitive market. But across the country, entrepreneurs are discovering...
The Small Business Administration helps fund new business owners.
Growth
Most businesses can’t get off the ground without a little financial help, a fact that is especially true in the quick-serve industry. Opening a quick serve, be it through buying a franchise or starting a new concept, requires cold hard cash, meaning any entrepreneur who intends to be a player in...