You’re fast, you’re accurate, but today’s consumers want more from your drive-th
Industry News
Ralph Bower and his colleagues at Popeyes Louisiana Kitchen saw room for improvement. For years, the Atlanta-based brand’s drive-thru experience suffered in industry studies, while the company’s own internal and external measures found drive-thru customers wanting. In search of better results,...
Some casual-dining chains are offering quick-serve prototypes in an attempt capt
Emerging Concepts
As the old saw goes, “Necessity is the mother of invention,” and to put it mildly, the Great Recession bred a lot of necessity. For the quick-service sector, the deprivation cut several ways. There was the “trading down” phenomenon, where some cash-strapped consumers chose fast-casual...
Affluent customers have contributed to the success of chains like Panera Bread.
Industry News
According to a recent study by American Express Business Insights, ultra-affluent consumers increased quick-serve spending by 24 percent in the second quarter of 2010, as compared to the same quarter last year. Ultra-affluent customers are defined as those who charge more than $7,000 per month on...
Celebrity chef Jamie Oliver and Chipotle CEO Steve Ells dress as processed foods
Industry News
With Halloween approaching, it is hard to say who is more excited: kids eager to go trick-or-treating or businesses looking to explore frighteningly creative marketing strategies. In the restaurant industry, which has a natural tie-in to the food-centric, sugar-fueled occasion, many companies are...
Sharon Olson's month-long diet of only fast food turned up some interesting insi
Industry News
*/ Five years ago, Supersize Me was becoming a mini cult classic based on what I thought was a ridiculous premise. Why would someone change their lifestyle to eliminate exercise, eat at only one restaurant, unequivocally take instructions from an order taker, and intentionally damage their health...
Wendys updated breakfast menu includes new breakfast sandwiches.
Industry News
In an effort to grab a share of the fast-growing morning daypart, Wendy’s launched a new breakfast menu in three test markets and part of a fourth. The nation’s No. 3 burger chain, which has operational headquarters in suburban Columbus, Ohio, is gauging customer sentiment for a quartet of...
By opening new locations on university and college campuses, Red Mango is reachi
Industry News
With the Fall 2010 college semester well under way, frozen yogurt and smoothie brand Red Mango is implementing a back-to-school program. The Dallas-based company, which originated in South Korea and has 80 U.S. stores, ramped up its openings on college campuses as part of a strategy to capitalize...
A range of microbrews and burgers are available at the Blazing Onion chain.
Emerging Concepts
Every time David Jones opens a Blazing Onion Burger Company, the bar grows. Jones, CEO of the Pacific Northwest gourmet burger chain he founded with his wife, Lorri, says he is still searching for the right hybrid of fast-casual restaurant and full-service bar. In 2007, the first Blazing Onion...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...
McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Food service operators open mobile carts and trucks to serve menu at events.
Taking This Show on the Road
Forget the rock-hard pretzels and suspicious-looking hot dogs that cart vendors were once known for. Nowadays, the mobile foodservice space is populated by specialty coffee concepts, gourmet popcorn carts, and Korean barbecue on wheels. And business is booming for these operators as they look to...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
The Lighter Side
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items. CKE sister brands Hardee’s and Carl’s Jr. did just that with the June...