McDonald's advertising department supported creative thinking and open office.
Story
Billions and billions sold. A veritable room full of creative awards, including the 4A’s “Best Five Year Campaign,” Advertising Age’s “Best Campaign of the Twentieth Century,” and the second-best Spokesclown of the Twentieth Century—not to mention a mess of Cannes Lions and Clios. So, how did all...
Humane food, like eggs from cage-free hens, is in high demand from consumers.
Outside Insights
Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like Michael...
Fast casuals are grabbing a bigger share of the restaurant industry.
Story
Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own. Darren, what is...
Food associations like the NRA offer resources and events to educate members.
Special Report
In this do-it-all-from-the-desk age made possible by all things online, it’s more important than ever to participate in organizations that allow opportunity for networking, advanced education, and industry involvement. Some associations do all that and more—worth the bucks it takes to join while...
Industry News
College campuses have become a hotbed of competition for quick-service brands interested in taking advantage of a young, hungry demographic. Now sustainable food co-ops mean additional competition from a grassroots movement that is trying to shift students’ perceptions of foodservice.  At the...
Industry News
Facebook and Twitter have both become essential marketing tools for quick-serve chains big and small. But with a recent report showing that consumers don’t feel valued by brands through these media, brands might have to reconsider their social network strategies. “[Customers] are expressing their...
Industry News
Parents in favor of healthier lunch options for their kids usually have to choose between preparing the lunches themselves or sending their kids off to school with hopes that they don’t seek out something processed in the cafeteria. But as demands increase across the foodservice industry for...
Restaurant operators are increasing pay to employees.
Web Exclusive
After two years of salary freezes, restaurant chains are starting to increase employee pay in an effort to secure their loyalty, according to a new survey by consulting firm Hay Group and the Chain Restaurant Compensation Association (CRCA). The survey cites a projected median budget increase of 3...