Legacy quick service restaurant brands develop new social media campaigns.
Growth
This summer, Canadian coffee chain Tim Hortons made quite the splash: The brand covered one of its Québec locations in blackout materials to promote its new dark roast coffee. Equipped with night-vision goggles, employees handed guests samples of the brew, and the action was all captured in two-...
Quick service restaurant operators sort through demands of outside interest organizations.
Consumer Trends
On July 1, 2013, the Center for Science in the Public Interest (CSPI), a nonprofit consumer advocate organization that conducts research on health and nutrition, issued a statement declaring the “worst restaurant meal in America.” The meal in question, it said, included 33 grams of trans fat, 19...
Fast food operators can innovate their chocolate menu items with tips from the egg cream.
Marc Halperin: Resident F&B Expert
For New Yorkers and nostalgists of a certain age, the term egg cream conjures a host of pleasant associations: hot summer afternoons, classic American drugstore soda fountains, and bygone youth. For the uninitiated, let’s get the basics out of the way: The classic egg cream contains neither eggs...
Fast food restaurant in Austin holds city wide 5k race to raise funds for charity.
Charitable Giving
While families around the U.S. gather this year for Thanksgiving Day dinner, a casual game of touch football, and the annual parade, some Austin, Texas, residents will sport their running gear for the annual ThunderCloud Subs Thanksgiving Day Turkey Trot. Since its inception in 1991, the 5K...
Quick service brands add sweet chocolate menu items to boost dessert options.
Ingredients & Dayparts
Ah, chocolate. It’s an indulgence that’s impossible to ignore as a stand-alone food or ingredient. And, not surprisingly, chocolate proves to be sweet for consumers and restaurant operators alike. Even though it’s already part of menus at most limited-service eateries, more dining places continue...
Quick service restaurant executives could take notes from transportation startup Uber.
Denise Lee Yohn: QSR's Marketing Guru
Q: Many fast-food restaurants are beefing up their mobile capabilities. What is the best way to tap into this trend? A: Getting in on the mobile ordering—or mobile payment or mobile marketing—trend shouldn’t be our objective. Instead, we should ask, “How can we use mobile technology to disrupt our...
Premium quick service restaurant chain dishes out upscale and local foods.
Emerging Concepts
In 2008, Anthony Pigliacampo and Rob McColgan were two young professionals looking for a place to have a healthy lunch on a regular basis. When they couldn’t find one, the pair decided to create one. They pooled their knowledge to create Modmarket. “We felt very strongly that there needed to be...
Industry News
Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold medalist, and Male Athlete of the Year ESPY Award winner—as a national brand ambassador to collaborate on the development of balanced menu items and...