Brand extensions like McDonald's McCafe can build sales in a big way.
Denise Lee Yohn: QSR's Marketing Guru
What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed. It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly...
Quick serves can save money by scheduling employees more efficiently.
Human Resources
With expenses from commodities to health care continuing to put increasing pressure on margins, many operators are looking closer than ever at their labor costs and how to cut them. While the default action for most operators is to cut employees or their hours, workforce-management experts say the...
WiFi enabled devices can be a security threat to fast food wireless networks.
Outside Insights
According to recent analysis by AirTight Networks, there is a very high incidence of wireless vulnerabilities among organizations that are subject to the Payment Card Industry Data Security Standard (PCI DSS), highlighting the need for wireless scanning as outlined in the PCI DSS Wireless Guideline...
Tasti D-Lite's treats have been popular with celebrities like Taylor Swift.
Emerging Concepts
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Since the late ’80s, New York City has had a secret: a sweet, creamy, frozen dairy dessert that won’t mess up a model’s diet, or anyone else’s for that matter. The secret has gotten out, however, as Tasti D-Lite stores have opened in places as close to the Big Apple as New Jersey and Connecticut,...
Bill Trefethen is the new CEO of Daphne’s Greek Cafe.
Executive Insights
Successful serial entrepreneur Bill Trefethen is the new CEO of Daphne’s Greek Café, a California fast-casual concept that he bought in bankruptcy last summer. Simply purchasing the company is not all Trefethen has in store for the 20-year-old Mediterranean concept, however. His rebranding efforts...
Some fast food CEOs pocket big money, but experts say it should fit for brand.
Human Resources
The recession forced many quick-serve companies to make staff and cost cutbacks. New research shows that salary compensation for executives also took a hit in the economic downturn, drawing to the spotlight the subject of what kind of compensation executives should be awarded in the first place....
Industry News
Atlanta-based fast casual Moe’s Southwest Grill recently unveiled a new prototype that it will roll out in new units this year. The changes made for the new prototype, though, are subtler than those made at most brands that revamp their concept and focus mostly on sustainability, efficiency, and a...
Saladworks franchisee Unmesh Patel.
Industry News
Saladworks recently opened its first North Carolina location with the help of a franchisee who hopes to preach the benefits of healthy food in barbecue country. Unmesh Patel opened his first of three planned Saladworks units on March 9 in the food court of The Streets at Southpoint mall in Durham...