Some quick-serve executives have found that blogs give them an opportunity to co
Promotions
In 2007, Dan Kim started blogging about his newly conceived frozen yogurt concept, Red Mango, months before the first location even opened its doors. Using MySpace as his primary outlet, Kim built an online buzz about the chain, posting photos of the store’s progress while keeping his future...
TCBY is offering local chef challenges as a possible local-store marketing techn
Promotions
At an Independence Day parade this year, a Mustang convertible rolled down the route decked out in red, white, and blue—and lots of signage for frozen yogurt chain TCBY. As the car came into view, someone with trays of yogurt samples approached folks watching the parade and offered a taste. “This...
Serving alcohol at quick serves can appeal to the casual-dining customer.
Competition
From his Colorado office, Boston Market CEO Lane Cardwell is targeting some free agents—dining free agents, that is. “There are some customers out there open to where they’ll be eating, and Boston Market is happy to capture that business,” Cardwell says. Cardwell is referring specifically to the...
Bob Cutler, CEO of Creative Consumer Concepts, believes a proposed kids' meal to
Executive Insights
San Francisco Supervisor Eric Mar recently proposed a ban on toys and incentives in kids’ meals in his district, sparking hot debate within the quick-service industry over the best way to fight the spread of childhood obesity. This comes on the heels of a similar regulation this spring in Santa...
Dunkin' Brands CEO Nigel Travis wants to take Dunkin' Donuts from a New England
Executive Insights
The midst of the worst recession in decades may seem like a tough time to take the reins of a restaurant company that sells discretionary treats not needed in the everyday diet. However, Nigel Travis, whom Dunkin’ Brands hired to head its Dunkin’ Donuts and Baskin-Robbins brands in January 2009,...
Franchisors and franchisees must have a strong relationship to make their brand
Franchising
Andrew Stern’s New York City–based company, Five Points Partners, owns franchises of several brands, including Dunkin’ Donuts, Subway, and Five Guys Burgers and Fries. After seven years as a franchisee under different brands, Stern knows the difference between a strong and productive relationship...
Operators opening their second unit must learn how to balance their time between
Emerging Concepts
Q: Now that I have a second store, is there a way to better use my time at both? One of the first things I would suggest someone in the restaurant business do is ready, aim, fire. You absolutely have to know where you want to go before you begin anything. People often make the mistake of starting...
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If a commercial lease is negotiated properly, an operator can benefit for a long
Growth
For many restaurant owners, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While a restaurateur thinks of marketing, managing, and menus, savvy real estate agents and brokers are specialized sales people. Their job is to sell restaurant...
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McDonalds is one major fast food chain to incorporate Apple's new mobile tool.
Apple’s Game Changer
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay. The payment service is available with Apple’s new iPhone 6 and iPhone 6 Plus....
Quick service restaurant brands add nutritious items like kale to improve menus.
The Health Paradox
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service brands can set menu prices based on food qualities.
The Cost of Outdated Pricing Strategies: Part 2
Editor’s Note: This is the second in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one. Welcome back, class. Last we left off, we were discussing the shortcomings of a cost-plus approach to menu pricing and teasing more sophisticated strategies...
Fast food beverage brand Smoothie King run by executive passionate for health.
Start to Finish: Wan Kim
When I started to look at this business, what I truly found beautiful was being able to bring my family every day. I am able to feed my children the very same products I strive to sell to the world. I love the foodservice business for that reason, but specifically Smoothie King for allowing me to...
Quick service companies encourage workers to give back to community.
Team Players
Quick-service executives have the capacity to do a lot of good outside just filling customer bellies with tasty food. Many choose to rally their loyal consumers behind a cause, creating fundraising opportunities and spreading awareness. Others go the extra mile to rally their own corporate team and...
Quick service concepts with breakfast focus offer more menu items for lunch day part.
Taking a Bite Out of Lunch
As the only daypart with marked growth in the limited-service industry, the breakfast business is hot. It seems that every week brings more news of morning daypart expansion from this or that brand. Faced with this increased competition, those brands already built around coffee, bagels, doughnuts,...