Schlotzsky's lends a hand to minority franchisees to encourage more diversity.
Denise Lee Yohn: QSR's Marketing Guru
Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer...
The BeMoved machine from Sara Lee lets customers interact with their coffee.
Ordering
Imagine this: You walk into a McDonald’s for a quick bite on a workday. The place is busy, and customers are unwrapping their food at the tables and biting into burgers, salads, and wraps. But when you push to the counter, there is no one there to take your order. No cashier smiling at you in a...
Marketing with grand openings is worth the time and effort when opening a store.
Story
Once upon a time, there was a used car lot with a tan building, some pavement, and a lot of fast, gray cars, as well as one Volkswagen with no engine and a sign that read, “Great mileage.” One warm day, lightning cracked in the West and pretty soon a storm hit. It hailed ball bearings for a full...
Restaurant operators should take stance against swipe fees with government help.
Story
Each of the last two years, I have been fortunate to take part in the National Restaurant Association’s Public Affairs Conference in Washington, D.C. The NRA provides briefings on top issues, and attendees hear from some great speakers. However, the most important work happens when the 500...
Read Full Story // read more about: George Green, Legal
By integrating social media with traditional marketing, brands can engage fans.
Outside Insights
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late. Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value...
Zpizza's Mexican Pizza
Industry News
With Cinco de Mayo approaching, Zpizza is getting ready to show customers that it’s not just a pizza chain—it’s a pizza chain with Latin flair. “What’s interesting about Zpizza is, surprisingly enough, Zpizza was born out of an idea that originated as a Mexican restaurant,” says Brandi Babb, vice...
The NRA Show in Chicago is the industry's biggest annual event.
Special Report
Come May 21–24, you'll be joining industry professionals from all 50 states and more than 100 countries, testing products from more than 1,800 exhibitors, and discovering everything you could possibly need to know at more than 70 free education sessions. The best part? The National Restaurant...
Conflict Kitchen used Kickstarter to partially fund its business.
Industry News
Thanks to the rising influence of the Internet, quick-service operators have another avenue to explore when it comes to financing their concepts. Crowdfunding is an emerging financing option driven by several Web-based platforms including Kiva, Kickstarter, and ProFounder, that collects small...