Sonic chairman and CEO Clifford Hudson knows the numbers, and although he may cringe, he certainly does not cower from the realities or the challenge.
After 22 consecutive years of same-store sales growth, Sonic’s systemwide sales numbers declined in both fiscal years 2009 and 2010. The falling...
Over the last decade, American quick-service behemoths such as McDonald’s, Starbucks, and Pizza Hut have surged into international markets and captured diners’ interests with American dishes. But new data shows the whole industry might pay a price for that global growth.
The growing appeal of U.S....
The new advertising campaign for Colorado-based burger joint Good Times is using some traditional media platforms—as well as a good dose of humor—to support the chain’s popular custard and shake products this summer.
The Rich & Cold campaign centers on the products’ flavorful, heat-busting...
The Krystal Company today announced that it is exploring a possible sale of the company.
It operates 364 company-owned and franchised restaurants in 11 states across the Southeast.
Piper Jaffray Companies, a middle-market investment bank, has been engaged to assist in the process.
“Having seen the...
Cheeseboy: Grilled Cheese to Go, an upstart, Boston-based grilled-cheese concept, donated 100 percent of a recent day’s sales at its newest location to a family of camps for children with serious medical conditions.
Thursday’s sales at the new unit, which opened recently at Boston’s Prudential...
51/Auntie Anne’s Pretzels
Auntie Anne’s hasn’t been shy about venturing abroad over the past year, breaking into new markets like Japan and Poland, where first-day sales exceeded expectations by 80 percent. Joining the ranks of Focus Brands late last year—alongside sister brands Cinnabon,...
Marc Halperin: Resident F&B Expert
Give away the razor, make back your money on the blades. Sell the hardware cheap; make your bones back on the software or subscription plan. Give away the online service; make your money on click-through or display advertising.
A variation on these ingenious loss-leader-like marketing strategies...
Headlines touting a power struggle between the CEO and board of directors of a company usually garner more attention than those championing the successes of such relationships. But the partnership between a CEO and his company’s board of directors is crucial to the success of many companies.