Industry News
McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help plant trees at the same time. The new “Smurf the Earth” program in the U.S. will encourage kids to order Apple Dippers with their Happy Meal through...
Industry News
Del Taco has a new logo and is testing a new restaurant prototype.   After months of research, both are making their first appearance together at new locations in Los Angeles and Irvine, California, as well as Irving and McKinney, Texas. The company’s new logo will be phased in through marketing...
Growth
Sonic chairman and CEO Clifford Hudson knows the numbers, and although he may cringe, he certainly does not cower from the realities or the challenge. After 22 consecutive years of same-store sales growth, Sonic’s systemwide sales numbers declined in both fiscal years 2009 and 2010. The falling...
Starbucks is one brand that has grown in other nations, like China.
Web Exclusive
Over the last decade, American quick-service behemoths such as McDonald’s, Starbucks, and Pizza Hut have surged into international markets and captured diners’ interests with American dishes. But new data shows the whole industry might pay a price for that global growth. The growing appeal of U.S....
Industry News
The new advertising campaign for Colorado-based burger joint Good Times is using some traditional media platforms—as well as a good dose of humor—to support the chain’s popular custard and shake products this summer. The Rich & Cold campaign centers on the products’ flavorful, heat-busting...
Industry News
The Krystal Company today announced that it is exploring a possible sale of the company. It operates 364 company-owned and franchised restaurants in 11 states across the Southeast. Piper Jaffray Companies, a middle-market investment bank, has been engaged to assist in the process. “Having seen the...
Industry News
Cheeseboy: Grilled Cheese to Go, an upstart, Boston-based grilled-cheese concept, donated 100 percent of a recent day’s sales at its newest location to a family of camps for children with serious medical conditions. Thursday’s sales at the new unit, which opened recently at Boston’s Prudential...
These 15 brands are vying to make the QSR 50 in the near future.
Story
*/ 51/Auntie Anne’s Pretzels Auntie Anne’s hasn’t been shy about venturing abroad over the past year, breaking into new markets like Japan and Poland, where first-day sales exceeded expectations by 80 percent. Joining the ranks of Focus Brands late last year—alongside sister brands Cinnabon,...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
QSR operators move operations systems to cloud based technology.
You would be hard pressed to find a quick-service operator who, when asked why they started their own business, answered by saying it was to become the CIO of the company.
Crises like inappropriate employee behavior could hurt a brand in the long run.
Ask any quick-serve operator who’s been through a crisis. He will be able to tell you the exact date, time, and day of the week the fate of his concept came under attack.
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.
QSR brands must adapt new technology tools to improve business potential.
Every day, entrepreneurs dream up new ways to “disrupt” so-called “legacy” businesses like quick-service restaurants.