Pizza chains are the masters at mobile marketing efforts, while other segments l
Promotions
There are more than 270 million cell-phone users in the U.S., and most of them admit to never leaving home without their phone. With that many people walking around with their mobile phone, it is time to get smart about mobile marketing efforts and engaging customers through an outlet they always...
According to Stephen Sheinbaum, CEO of Merchant Cash & Credit, large internation
Growth
Q: The recession seems to be lifting. Is there money to be had to help me open another store? The large international chains that are borrowing substantial amounts of money—tens of millions of dollars—are having an easier time securing money than the smaller owner operators. At the franchisee level...
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Quiznos' focus on innovation  resulted in a new breakfast roll out.  Quick-serve
Menu Innovations
At the end of 2008, Kelly Roddy was in the same boat as every other quick-serve executive. The economy was spiraling out of control around him, the average U.S. consumer’s wallet was shrinking, and his task was to figure out how to successfully weather the storm with his Texas-based quick-service...
Due to the recent financial crisis, ex-bankers take a new career path toward the
Industry News
Amid the global financial crisis, with the world’s largest banks reporting losses in the billions of dollars, Duane Clark, a 24-year veteran of the commercial banking industry, did something he never expected to do: He opened a smoothie shop. “I always swore I would never go into the restaurant...
Wendy's four new salads will replace the chain's Garden Sensations lineup.
Industry News
Wendy’s is launching a new line of premium salads after successfully testing the menu items in several markets. The four salads will replace the company’s Garden Sensations roster during the third quarter, says Roland Smith, president and CEO of Wendy’s/Arby’s Group, parent company of Dublin, Ohio–...
McDonald's recalled the Shrek Forever After glassware after discovering that the
Industry News
An anonymous tip to a California congresswoman led to the discovery that the paint on McDonald’s USA’s new Shrek promotional glassware contained the metal cadmium. On June 4 the company recalled all 12 million Shrek-themed glasses, which it called an “abundance of caution” because the paint on the...
Restaurants that rely on seafood sales are struggling with the impact of the rec
Industry News
Restaurateurs and seafood trade association spokesmen conveyed a message of confidence in the safety of Gulf of Mexico–sourced seafood during the 91st annual National Restaurant Association's Restaurant, Hotel-Motel Show. “Our priority No. 1 is the safety of our consumers. That is the bottom line...
Caribou Coffee aims to be 100 percent Rainforest Alliance Certified in the next
Executive Insights
Mike Tattersfield was living in Columbus, Ohio, in 2005 and working as vice president of store operations at Limited Brands, an apparel company, when he first visited a Caribou Coffee. The brand immediately piqued Tattersfield’s interest. “It had outstanding coffee,” he says. But even though he...
Fresh Bread
Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service...
Fast food brands jump on board pumpking flavor trend with innovative menu items.
Beyond Pumpkin
Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching...
Fast food giant Burger King stirred up controversy with purchase of Canada brand Tim Hortons.
Burger King’s Big Move
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000...
Food service operators open mobile carts and trucks to serve menu at events.
Taking This Show on the Road
Forget the rock-hard pretzels and suspicious-looking hot dogs that cart vendors were once known for. Nowadays, the mobile foodservice space is populated by specialty coffee concepts, gourmet popcorn carts, and Korean barbecue on wheels. And business is booming for these operators as they look to...
Quick service restaurants like Arbys launch charity events to raise money and awareness.
Fighting Hunger, One State at a Time
When Arby’s Hungry for Happiness mobile tour pulls into town, people notice. It’s hard to miss the fire-engine red semi truck and trailer emblazoned with a beaming young girl enchanted by a bite of giant watermelon. But the rolling outfit, on the streets in partnership with Share Our Strength’s No...
Fast food kitchens must protect restaurants against food borne illness.
How to Improve Your Food Safety
Stories surrounding food-borne illness outbreaks in national quick-service restaurant chains have become very common, with many national brands having suffered at least one major food-borne illness outbreak. Whether the cause of the outbreak is due to contaminated food or unclean surfaces, food...
Quick service restaurant brands hire workers by the season to cover busy times.
Always in Season
Running a quick-service restaurant often requires relying on seasonal employees who come from high school or college, or stay-at-home parents who work when school is in session. Many of these employees tend not to stick around for longer than a season, which means operators must constantly invest...