Grocery stores are providing food offerings that are competitive to fast food.
Denise Lee Yohn: QSR's Marketing Guru
My dad has a strange way of expressing his affection. He’ll often refer to me as “his favorite daughter who lives west of the Mississippi”—faint praise, given that I only have one other sister, and she lives in Cincinnati. His remark may be a feeble attempt at some humor, but it reveals an...
Emerald City Smoothie was founded by a group of business partners.
Executive Insights
Business partnerships, like marriages, start with a courtship, a honeymoon, and then either years of bliss or a torturous separation. Although most partnerships have their own form of prenuptial agreement with ownership arrangements and corporate papers, those can’t prevent turbulence and breakups...
Schlotzsky's lends a hand to minority franchisees to encourage more diversity.
Denise Lee Yohn: QSR's Marketing Guru
Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer...
The BeMoved machine from Sara Lee lets customers interact with their coffee.
Ordering
Imagine this: You walk into a McDonald’s for a quick bite on a workday. The place is busy, and customers are unwrapping their food at the tables and biting into burgers, salads, and wraps. But when you push to the counter, there is no one there to take your order. No cashier smiling at you in a...
Marketing with grand openings is worth the time and effort when opening a store.
Story
Once upon a time, there was a used car lot with a tan building, some pavement, and a lot of fast, gray cars, as well as one Volkswagen with no engine and a sign that read, “Great mileage.” One warm day, lightning cracked in the West and pretty soon a storm hit. It hailed ball bearings for a full...
Restaurant operators should take stance against swipe fees with government help.
Story
Each of the last two years, I have been fortunate to take part in the National Restaurant Association’s Public Affairs Conference in Washington, D.C. The NRA provides briefings on top issues, and attendees hear from some great speakers. However, the most important work happens when the 500...
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By integrating social media with traditional marketing, brands can engage fans.
Outside Insights
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late. Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value...
Zpizza's Mexican Pizza
Industry News
With Cinco de Mayo approaching, Zpizza is getting ready to show customers that it’s not just a pizza chain—it’s a pizza chain with Latin flair. “What’s interesting about Zpizza is, surprisingly enough, Zpizza was born out of an idea that originated as a Mexican restaurant,” says Brandi Babb, vice...