IEG chairman Lesa Ukman
Industry News
Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League. With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations...
President Obama's health care reform bill is confusing quick serve operators.
Human Resources
While Democrats and Republicans battle over President Obama’s health care reform—a battle that intensified in January when U.S. District Judge Roger Vinson of Florida declared the reform unconstitutional—chain-store operators all over the country are struggling to figure out what they have to do...
Gas prices are skyrocketing but restaurants have yet to feel the impact.
Web Exclusive
Despite surging gas prices in the face of global disaster and conflict, restaurant operators across the U.S. are trying to stay focused on other challenges—even though gas prices have a slew of direct and indirect impacts on the restaurant business. “When we survey restaurant operators about what...
Industry News
Chicago remains the last major U.S. city to get on board with the food-truck trend, due largely to a city ordinance that states operators can serve but not prepare food on the streets. That may soon change, however, as culinary-school grads hungry for jobs fight brick-and-mortar restaurateurs to...
Table service restaurants are struggling as they balance price and menu options.
Competition
In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would...
Gandolfo's plans to take its deli items to the street through franchised trucks.
Web Exclusive
While established quick-service brands have entered the food truck scene—Qdoba and Dairy Queen, to name just two—Georgia-based Pool’s Restaurant Group, parent company of Gandolfo’s New York Delicatessen, is going one step further. The company is franchising Gandolfo’s trucks and using the mobile...
Industry News
In an effort to engage its fans on Facebook, Pita Pit will hold a contest on the popular social network that will let the public name the concept’s newest pita. The “Name That Pita” contest, which will be held from March 21 to March 27, will ask fans to come up with a name for the new, limited-time...
Quick serves can get in front of millions of customers through sports marketing.
Promotions
Statisticians aren’t sitting cross-legged in labs, running complex algorithms on Papa John’s Super Bowl sales. A supercomputer isn’t littering the floor of a scientist’s basement, crunching cross-promotions of the FIFA World Cup. And Harry Potter has yet to cast an ROI-analysis spell. Sports...