Domino's used its head chef in advertisements promoting its new pizza recipe.
Promotions
Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real...
Popeyes is one brand that spent time and money changing its brand name.
Denise Lee Yohn: QSR's Marketing Guru
"A rose by any other name would smell as sweet.” With all due respect, I must disagree with Shakespeare on his famous quote from the play Romeo and Juliet. Perhaps names don’t matter when you’re in love, but they matter a lot in the restaurant business. In fact, I would go so far as to say that the...
Choosing a business to franchise takes strategy and careful consideration.
Denise Lee Yohn: QSR's Marketing Guru
After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John...
Magic Wok has many types of noodles available on its menu.
Emerging Concepts
To most of its customers, Magic Wok is a destination for a quick, tasty, healthy Asian meal. For founder Tommy Pipatjarasgit, Magic Wok represents the realization of his father’s American dream. “My father came from Thailand in 1968 with just a couple hundred dollars in his pocket,” Pipatjarasgit...
Customers can customize their dish, which is cooked in front of them.
Emerging Concepts
teriyaki_experience.m4v
Teriyaki Experience, a Canadian-based Asian quick-serve chain with more than 100 units in Canada and locations in Europe, South and Central America, the Caribbean, and the Middle East, is gaining ground in the U.S., with eight open locations and 15 more set to open this year. Another 15 are planned...
By using noodles as entrees restaurateurs can open up their menu variety.
Marc Halperin: Resident F&B Expert
Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan. According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan, Australia,...
Michael Szyliowicz is the founder and chief chocolatier of Mont Blanc Gourmet.
Executive Insights
Why are specialty beverage programs growing in popularity? The quick serves are all trying to add specialty beverages to do two things. The first is to differentiate from each other, and secondly they’re trying to add products that their customers are already getting elsewhere. The advantage quick...
Industry News
Lawrence “Doc” Cohen, a veteran of the franchise industry who first franchised Great American Cookies 32 years ago, became the first-ever franchisee inducted into the International Franchise Association’s (IFA) Hall of Fame. The award, which was presented to Cohen at the IFA’s annual convention...