Young employees are being recruited into the restaurant industry.
Special Report
Pop culture has not been kind to the quick-service industry. From the lovable-but-dumb employees in Good Burger to the drug-addled protagonists of Harold and Kumar Go to White Castle, the industry is seen as a haven for dimwits, losers, and the vaguely criminal. Thousands of high school teachers...
Fast casual veteran Phil Friedman purchased the Salsarita's restaurant chain.
Web Exclusive
A week after the announcement that he’d acquired Salsarita’s Fresh Cantina, former McAlister’s Deli CEO Phil Friedman says his plan for the fast casual is to saturate its existing markets. Friedman says his strategy is to “exploit” Salsarita’s presence in the Southeastern U.S., where the majority...
More customers are using smartphones, offering a strong marketing vehicle.
Denise Lee Yohn: QSR's Marketing Guru
I’ve got some good news and some bad news.   The good news? Mobile is hot! According to marketing services firm Listrak, there are more than 270 million mobile phones in use in the U.S. and 100 billion text messages are sent or received every month, making mobile the most popular way to communicate...
Aasif Mandvi stars in Taco Bell's new marketing campaign.
Industry News
Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies. The new campaign, titled “Spend Less Summer,” features TV advertisements starring comedian Aasif Mandvi of Comedy Central’s “The Daily Show” as Mr. Responsibility, a value-minded...
Industry News
Tomorrow’s payment options may bear little resemblance to those in use today. Consider the popularity of the Starbucks Card Mobile application, which the coffee company announced was downloaded more than 3 million times in its first three months. “Our hope was that customers would take to it...
Subway rolled out sandwich options that included avocado as a topping.
Web Exclusive
Summer is officially here, and for most quick serves that means more customers, later dinner rushes, and high school employees willing to work extra shifts. But for some chains, it means rolling out new, summer-themed menu offerings. This month, Subway added avocado as a premium seasonal topping,...
Industry News
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study. The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent...
Food truck items like sliders are showing up at brick and mortar restaurants.
Emerging Concepts
Food trucks are on a roll. Whether they’re parked along the streets of Los Angeles, in a Miami shopping center, or at a Chicago corporate highrise, the trucks are as trendy as it gets in the restaurant business. Folks are lining up at mobile counters in cities across America to gobble down...
Fast food brands use gluten free and allergy friendly menu items and preparation
Surging demand for dining options that are sensitive to dietary allergens has led to a change in offerings and operations for much of the restaurant industry, especially fast-casual concepts, where the customizable dish reigns.
QSR restaurant concepts streamline unit design to better manage customer traffic.
Operators are often looking to improve their store throughput, or the efficiency with which they get customers through the restaurant.
Young QSR diners look for more premium and bold flavors like high quality seafood dishes.
Regular readers of this column know that for some years now, I’ve been dispensing suggestions on how quick-serve chains can do more to court millions of Millennials, aka members of Generation Y, whose adventurous palates, curious minds, and unconventional tastes have often made them elusive qu
QSR operators work to make higher wages effective in restaurant operation.
The minimum wage is on the mind of most quick-service operators today, especially as many states and cities pass regulations that bump the minimum wage upward.But when Moo Cluck Moo founder Brian Parker and his team first sat down to discuss employee pay, he says, the minimum wage wasn’t even
QSR donut concept franchise owner uses leadership skills gained on Mt Everest.
Jeff Gottfurcht summited Mount Everest on May 14, 2011, at 6:10 A.M.
QSR brands launch new delivery programs to expand business opportunities.
Q: Should our restaurant offer delivery service?A: These days, everyone seems to be doing delivery, right? Starbucks, Chipotle, McDonald’s, and Taco Bell are some of the big chains that have recently announced tests or rollouts of delivery service.