The Ronald McDonald House is one of the most successful cause programs ever.
Industry News
As far back as I can remember in my McDonald’s career, Ray Kroc preached the importance of giving back to the community. He always said that if we were going to take money from the residents, we should be giving back value to the place where they lived and worked. He called it being “Mr. McDonald’s...
Coupons may one day be available on interactive TVs.
Promotions
Interactive television, or iTV, might not be the next big thing in restaurant advertising. But with TV technology continuing to evolve and incorporate greater interactivity, it might be the next big thing after the next big thing—especially considering that the technology seems uniquely suited to...
Domino's used its head chef in advertisements promoting its new pizza recipe.
Promotions
Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real...
Popeyes is one brand that spent time and money changing its brand name.
Denise Lee Yohn: QSR's Marketing Guru
"A rose by any other name would smell as sweet.” With all due respect, I must disagree with Shakespeare on his famous quote from the play Romeo and Juliet. Perhaps names don’t matter when you’re in love, but they matter a lot in the restaurant business. In fact, I would go so far as to say that the...
Choosing a business to franchise takes strategy and careful consideration.
Denise Lee Yohn: QSR's Marketing Guru
After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John...
Magic Wok has many types of noodles available on its menu.
Emerging Concepts
To most of its customers, Magic Wok is a destination for a quick, tasty, healthy Asian meal. For founder Tommy Pipatjarasgit, Magic Wok represents the realization of his father’s American dream. “My father came from Thailand in 1968 with just a couple hundred dollars in his pocket,” Pipatjarasgit...
Customers can customize their dish, which is cooked in front of them.
Emerging Concepts
teriyaki_experience.m4v
Teriyaki Experience, a Canadian-based Asian quick-serve chain with more than 100 units in Canada and locations in Europe, South and Central America, the Caribbean, and the Middle East, is gaining ground in the U.S., with eight open locations and 15 more set to open this year. Another 15 are planned...
By using noodles as entrees restaurateurs can open up their menu variety.
Marc Halperin: Resident F&B Expert
Just how much do human beings love a great bowl of noodles? Ask Wang Cong-yuan. According to a December report in The Wall Street Journal, the highly regarded Taiwanese restaurateur charges about $324 for a bowl of his best beef noodles, which includes different cuts of beef from Japan, Australia,...