Industry News
After years of steady growth, Krispy Kreme has ramped up its expansion. In February, the doughnut purveyor opened its 1,000th location in Kansas City, Kansas. Before the calendar year is up, it plans to open in six to eight new countries, mostly concentrated in the Asia-Pacific and Latin American...
Quick service chains share story of food supply sources and farms.
Web Exclusive
When Technomic released a study last year that researched transparency in the supply chain, Garden Fresh Restaurant Corporation CEO John Morberg took the data seriously. The study found that most consumers want restaurants to be more transparent about ingredients, and Morberg knew customers at...
Quick service brands offer transparent business models to meet customer trends.
Denise Lee Yohn: QSR's Marketing Guru
Q:McDonald’s seems to be the latest in a trend of companies promoting greater transparency about their food. Is it true customers expect to know everything? And, if so, how do I respond? A: Transparency is indeed an important and growing trend in many industries today. In fast food, perhaps the...
Industry News
Pairing Colombia-sourced espresso with a cold-pressed carrot-pineapple juice may sound counterintuitive, but for Verve Coffee Roasters, the combination was a no-brainer. The Los Angeles–based operator partnered with another local quick serve, Juice Served Here, to open a 1,600-square-foot combo...
Fast food restaurant companies innovate supply around farm drought conditions.
Sustainability
Kevin Kester’s family has been farming in the U.S. for generations. And it’s not just a couple of generations they’ve been farming; more like generations upon generations, way back to the 1600s, specifically in California since the 1860s. Today, Kester owns a 22,000-acre beef cattle ranch in...
Burger chain Shake Shack sees phenomenal growth from commitment to product and charity.
Outside Insights
No doubt you’ve heard about Shake Shack’s successful IPO and its $1.7 billion valuation. The burger stand that started in New York’s Madison Square Park and now has locations in places like Moscow, Istanbul, and Dubai has had a very big year. What you may not have heard is the equally big news the...
Quick service brand CEO strives to improve his restaurant operation.
Start to Finish: What Inspires Execs
Before the burrito was big, both in size and popularity, I remember my friends and I always going to get Mexican cuisine in Chicago. We would seek out places around the city, even going to more nontraditional areas around town, but we loved it; the more authentic, the better. I remember thinking...
Quick service restaurants relaunch to build franchising program.
Web Exclusive
Companies have good reasons for acquiring franchise brands. Often they see potential in a brand and hope to use their own resources to build it into a national contender. Many brands, though, need a healthy dose of TLC after acquisition. And some companies have found that a good rebranding can...
Fast food brands discover restaurant design can affect customer behavior.
A study sponsored by CKE brand Hardee’s revealed a correlation between a restaurant’s interior design and its customers’ healthy dining habits.While the study, “Music & Light,” was conducted at Cornell University’s Food and Brand lab in Ithaca, New York, in 20
Quick service restaurants discount to attract new, price conscious customers.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy? A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu.
New Jersey fast food restaurant offers sweet treats in casino location.
As the executive pastry chef at the White House during George W. Bush’s second term, Thaddeus DuBois cooked for world leaders, dignitaries, celebrities, and political powerbrokers.
QSR brands plate fresh and natural ingredients to improve health and nutrition.
Fresh has become a mantra of the restaurant industry these days, and there’s nothing that conveys fresh better than using raw items, particularly fruits and vegetables.
QSR brands partner with equity firms to finance restaurant unit growth.
Equity relationships are intended to be mutually beneficial, with the brands and their private equity (PE) partners both contributing—and both reaping the rewards. But brands may not know what to expect from the partnership as it matures.
QSR brands hiring new immigrant employees must legally protect jobs.
In a country whose foreign-born population has eclipsed 13 percent of the total (some 41.3 million people), hiring immigrants has become as inevitable as it is important for quick-serve restaurant operators.And by keeping abreast of relevant laws, filing the right paperwork early and often, and ensu