Quick service restaurant executives could take notes from transportation startup Uber.
Denise Lee Yohn: QSR's Marketing Guru
Q: Many fast-food restaurants are beefing up their mobile capabilities. What is the best way to tap into this trend? A: Getting in on the mobile ordering—or mobile payment or mobile marketing—trend shouldn’t be our objective. Instead, we should ask, “How can we use mobile technology to disrupt our...
Premium quick service restaurant chain dishes out upscale and local foods.
Emerging Concepts
In 2008, Anthony Pigliacampo and Rob McColgan were two young professionals looking for a place to have a healthy lunch on a regular basis. When they couldn’t find one, the pair decided to create one. They pooled their knowledge to create Modmarket. “We felt very strongly that there needed to be...
Industry News
Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold medalist, and Male Athlete of the Year ESPY Award winner—as a national brand ambassador to collaborate on the development of balanced menu items and...
Quick service operators can make money through market based pricing strategies.
Outside Insights
Editor’s Note: This is the third in a series on pricing strategies within the quick-service restaurant industry. Click here to read part one, and here to read part two. Hello again QSR readers! Before we dig into another alternative pricing strategy, we want to take a moment to look back at where...
Quick service restaurant brands create new seasonal menu items for Thanksgiving.
Web Exclusive
Fast-casual and quick-serve restaurants are not just banking on the same old flavors for this year’s Thanksgiving-focused limited-time offers (LTO). Many are featuring unique takes on turkey via salads, sandwiches, soups, and other dishes. Thanksgiving and holiday LTO desserts have gotten a new...
Quick service restaurant companies stock retail shelves with licensed products.
Competition
There was a time when chains feared that offering their food in supermarkets would keep consumers away from the restaurants. But that archaic notion has gone by the wayside as quick-service brands are increasingly finding a great deal of success offering some of their products at retail. Take, for...
Quick serve chicken chain rolls out coffee that benefits bean growers.
Ingredients & Dayparts
Chick-fil-A joined the breakfast innovation bandwagon with a renewed commitment to offering better coffee. And the chicken chain took the initiative one step further by partnering with a network of specialty coffee farmers in Central America known as THRIVE. The handpicked, proprietary coffee blend...
A recent court case offers quick service restaurant franchisors lessons in the franchise relationship.
Outside Insights
In acknowledging the modern reality of the franchise business model in California and in the U.S., the California Supreme Court earlier this year recognized and reaffirmed the contractual benefits received by both parties to a franchise relationship while further defining the limits of liability...
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